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What is your gender?
 
Male
 
Female
 
 
 
What is your age range?
 
10-15
 
16-21
 
22-29
 
30-40
 
40+
 
 
 
How interested would you be in purchasing Hot Soles?
 
Very interested
 
Interested
 
Neutral
 
Uninterested
 
Very uninterested
 
 
What is important in purchasing Hot Soles?
Least Important Most Important
Price
Safety
Availability
Size
Color
 
 
Would the following attributes make you more or less interested in purchasing Hot Soles?
Much Less Interested Somewhat Less Interested Neutral Somewhat More Interested Much More Interested
Certain Color
Certain Size
Low Price
Online Orders
High Dependability
 
 
 
What would you expect to pay for this product if it had all of the above attributes?
 
$100
 
$200
 
$300
 
$250
 
$150
 
 
 
How Likely is it to snow at your place of residence?
 
Very likely
 
Somewhat likely
 
Neutral
 
Somewhat unlikely
 
Very unlikely
 
 
 
Have you ever slipped or fell due to snow or ice?
 
Yes
 
No
 
 
 
Would parents feel safer if they knew their kids had on Hot Sole while playing out in the snow/ice?
 
Yes
 
No
 
 
 
Which purchase method do you prefer for this kind of product?
 
Phone
 
Mail order form
 
In-person/in-store
 
Online
 
Other