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  1. Surveys
  2. 2010
  3. November
  4. H
  5. How do you feel about Starbucks?
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How often do you visit Starbucks?
 
Daily
 
1-3 times per week
 
4-6 times per week
 
1-2 times every 2 week
 
1-2 times per month
 
Never
 
Other
 
 
 
 
How do you know Starbucks?
 
Official website
 
Advertisement
 
Friends / family
 
Newspaper and magazine
 
Social Networks e.g. Facebook/Myspace
 
Other
 
 
 
 
Why would you choose Starbucks? (You may choose more than one option)
 
Brand Image
 
Convenient Location
 
Acceptable Price
 
Comfortable Environment
 
Quality of Service
 
Quality of Food and Drinks
 
Social Responsibility
 
Other
 

 
 
 
What is your main purpose of visiting Starbucks?
 
As a habit
 
Kill time
 
Study
 
Gathering
 
Wifi
 
Relaxing
 
Business Meetings
 
Other
 
 
 
 
What kinds of drinks would you like to order at Starbucks? (You may choose more than 1 choice)
 
Espresso
 
Caramel Macchiato
 
Caffe Latte
 
Cappuccino
 
Flat White
 
Black Coffee
 
Caffe Mocha
 
Hazelnut Latte
 
Vanilla Latte
 
Caffe Americano
 
Chocolate
 
Frappuccino Blended Beverages
 
Teas
 
Bottled Drinks,e.g. Juices
 
Other
 

 
 
 
If Starbucks promote new beverages, will you be interested in trying them?
 
Not Interested
 
Slightly Interested
 
Extremely Interested
 
 
How satisfied are you with the following:
1 Completely Dissatisfied 2 Slightly Dissatisfied 3 Neutral 4 Slightly Satisfied 5 Completely Satisfied
the waiting times of the orders
the overall quality of service offered by Starbucks
the variety of food offered by Starbucks
the tastes of food offered by Starbucks
the price of food
the variety of coffee offered by Starbucks
the tastes of coffee offered by Starbucks
the price of drinks
the staff because they are so friendly
the lighting in the shop
the comfortable seats in the shop
the overall atmosphere of Starbucks
the convenient of the shop locations
the cleanliness of the shop
 
 
 
I will purchase at Starbucks again.
 
1 Strongly Disagree
 
2 Somewhat Disagree
 
3 Neither Agree nor Disagree
 
4 Somewhat Agree
 
5 Strongly Agree
 
 
 
What is your age range?
 
17 or below 17
 
18-25
 
26-30
 
31-40
 
41-50
 
51 or above 51
 
 
 
What is your occupation?
 
Professionals e.g. Doctors or Lawyers
 
Managers and administrators
 
Academe
 
Clerk
 
Students
 
Self-employed
 
Unemployed
 
Household
 
Other
 
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