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2012
January
H
How Packaging of cosmetics, influences consumers p
How Packaging of cosmetics, influences consumers p
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How interested would you be in purchasing cosmetic product?
Very interested
Interested
Neutral
Uninterested
Very uninterested
How much money do you spend on cosmetics per month?
Under Rs.500
Rs.500-Rs.1000
Rs.1000-Rs.3000
Rs.3000-Rs.5000
Rs.5000 or more
How important are the following features of the cosmetic product?
Least Important
Most Important
Advertisement
Brand Image
Product Packaging
Product Quality
Price
Please rank (1-5) the following, in order of what influences you to purchase a cosmetic product:
Advertisement
-- Select --
1
2
3
4
5
Brand Image
-- Select --
1
2
3
4
5
Product Packaging
-- Select --
1
2
3
4
5
Beauty Experts Recommendations
-- Select --
1
2
3
4
5
Friends Recommendations
-- Select --
1
2
3
4
5
How many times has an attractive cosmetic package stimulated you to purchase it?
Once or Twice
3 to 5 times
4 to 10 times
Never
Does an attractive cosmetic packaging, influence you to exceed your budget to purchase it?
Yes
No
Some Times (Only for premium range product)
If you find the cosmetic product you use, in following types of packaging, which one will you prefer to purchase?
Simple Packaging Rs.X Price
Attractive Packaging Rs.X Price
Any of the above
While buying a cosmetic product, apart from price, what factors do you compare with different brands available?
Constituents
Product packaging
Does change in packaging of a cosmetic product, give you an impression of enhanced quality?
Yes
No
Do you prefer the kids cosmetics to be packed similar to adults cosmetics?
Yes
No
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