|   |  
Do you own a car right now? 
  |  
  |   |  
 |  
  |   
                 
                
             | 
        
        
        
        
        
        
            
                | 
                       
                 | 
            
        
        
    
        
            
                
                
                       
|   |  
Do you plan of purchasing one in the next 4 years? 
  |  
  |   |  
 |  
  |   
                 
                
             | 
        
        
        
        
        
        
            
                | 
                       
                 | 
            
        
        
    
        
            
                
                
                       
|   |  
How often do you drive your car every week? (count one everytime you use it) 
  |  
  |   |  
 |  
  |   
                 
                
             | 
        
        
        
        
        
        
            
                | 
                       
                 | 
            
        
        
    
        
            
                
                
                       
|   |  
What do you think is the best when getting a vehicle? 
  |  
  |   |  
 |  
  |   
                 
                
             | 
        
        
        
        
        
        
            
                | 
                       
                 | 
            
        
        
    
        
            
                
                
                       
|   |  
Rate the following in order of preference (1=what you like the most, 3=what you like the least) 
  |  
  |   |  
 |  
  |   
                 
                
             | 
        
        
        
        
        
        
            
                | 
                       
                 | 
            
        
        
    
        
            
                
                
                       
|   |  
Rate these vehicles in order of preference from 1 to 6 (1=what you like the most, 6=what you like the least) 
  |  
  |   |  
 |  
  |   
                 
                
             | 
        
        
        
        
        
        
            
                | 
                       
                 | 
            
        
        
    
        
            
                
                
                       
|   |  
Rate there vehicles in order of preference from 1 to 5 (1=what you like the most, 6=what you like the least) 
  |  
  |   |  
 |  
  |   
                 
                
             | 
        
        
        
        
        
        
            
                | 
                       
                 | 
            
        
        
    
        
            
                
                
                       
|   |  
Would you consider buying a Hummer? 
  |  
  |   |  
 |  
  |   
                 
                
             | 
        
        
        
        
        
        
            
                | 
                       
                 | 
            
        
        
    
        
            
                
                
                       
|   |  
If you answered no at the previous question, for which reasons you would not buy a Hummer? (rate the reasons in order of importance, 1=most important, 7=least important) 
  |  
  |   |  
 |  
  |   
                 
                
             | 
        
        
        
        
        
        
            
                | 
                       
                 | 
            
        
        
    
        
            
                
                
                       
|   |  
Whould you buy a Hummer if there was a smaller one consuming less fuel, costing $35000, and having the same look as the H2? 
  |  
  |   |  
 |  
  |   
                 
                
             | 
        
        
        
        
        
        
            
                | 
                       
                 | 
            
        
        
    
        
            
                
                
                       
|   |  
Horse power (hp) How important are these factors when choosing a new vehicle?
  |  
  |   |  
 |  
  |   
                 
                
             | 
        
        
        
        
        
        
            
                | 
                       
                 | 
            
        
        
    
        
            
                
                
                       
|   |  
Capacity to pull (towed load) How important are these factors when choosing a new vehicle?
  |  
  |   |  
 |  
  |   
                 
                
             | 
        
        
        
        
        
        
            
                | 
                       
                 | 
            
        
        
    
        
            
                
                
                       
|   |  
Cargo space  How important are these factors when choosing a new vehicle?
  |  
  |   |  
 |  
  |   
                 
                
             | 
        
        
        
        
        
        
            
                | 
                       
                 | 
            
        
        
    
        
            
                
                
                       
|   |  
Consumption (L/100Km) How important are these factors when choosing a new vehicle?
  |  
  |   |  
 |  
  |   
                 
                
             | 
        
        
        
        
        
        
            
                | 
                       
                 | 
            
        
        
    
        
            
                
                
                       
|   |  
Price How important are these factors when choosing a new vehicle?
  |  
  |   |  
 |  
  |   
                 
                
             | 
        
        
        
        
        
        
            
                | 
                       
                 | 
            
        
        
    
        
            
                
                
                       
|   |  
On a scale from 1 to 6 (1=the most important factor, 6=the least important), rate the following factors that influence your decision to purchase a vehicle: 
  |  
  |   |  
 |  
  |   
                 
                
             | 
        
        
        
        
        
        
            
                | 
                       
                 | 
            
        
        
    
        
            
                
                
                       
|   |  
I usually use my vehicle to go to school Rate your agreement on the following:
  |  
  |   |  
 |  
  |   
                 
                
             | 
        
        
        
        
        
        
            
                | 
                       
                 | 
            
        
        
    
        
            
                
                
                       
|   |  
I usually use my vehicle to go to work Rate your agreement on the following:
  |  
  |   |  
 |  
  |   
                 
                
             | 
        
        
        
        
        
        
            
                | 
                       
                 | 
            
        
        
    
        
            
                
                
                       
|   |  
I usually take the public transportation Rate your agreement on the following:
  |  
  |   |  
 |  
  |   
                 
                
             | 
        
        
        
        
        
        
            
                | 
                       
                 | 
            
        
        
    
        
            
                
                
                       
|   |  
I use my car every time i leave home Rate your agreement on the following:
  |  
  |   |  
 |  
  |   
                 
                
             | 
        
        
        
        
        
        
            
                | 
                       
                 | 
            
        
        
    
        
            
                
                
                       
|   |  
I pay for everything related to my vehicle (license, insurances,...)by myself Rate your agreement on the following:
  |  
  |   |  
 |  
  |   
                 
                
             | 
        
        
        
        
        
        
            
                | 
                       
                 | 
            
        
        
    
        
            
                
                
                       
|   |  
I never do carpooling Rate your agreement on the following:
  |  
  |   |  
 |  
  |   
                 
                
             | 
        
        
        
        
        
        
            
                | 
                       
                 | 
            
        
        
    
        
            
                
                
                       
|   |  
I need a lot of space in my vehicle Rate your agreement on the following:
  |  
  |   |  
 |  
  |   
                 
                
             | 
        
        
        
        
        
        
            
                | 
                       
                 | 
            
        
        
    
        
            
                
                
                       
|   |  
I need a strong and powerful vehicle Rate your agreement on the following:
  |  
  |   |  
 |  
  |   
                 
                
             | 
        
        
        
        
        
        
            
                | 
                       
                 | 
            
        
        
    
        
            
                
                
                       
|   |  
I need a big vehicle to feel secure Rate your agreement on the following:
  |  
  |   |  
 |  
  |   
                 
                
             | 
        
        
        
        
        
        
            
                | 
                       
                 | 
            
        
        
    
        
            
                
                
                       
|   |  
I like people to look at me and my vehicle (to flash in it) Rate your agreement on the following:
  |  
  |   |  
 |  
  |   
                 
                
             | 
        
        
        
        
        
        
            
                | 
                       
                 | 
            
        
        
    
        
            
                
                
                       
|   |  
| How my car pollutes How much concerned are you about the following? |  
  |   |  
 |  
  |   
                 
                
             | 
        
        
        
        
        
        
            
                | 
                       
                 | 
            
        
        
    
        
            
                
                
                       
|   |  
| The price of gas How much concerned are you about the following? |  
  |   |  
 |  
  |   
                 
                
             | 
        
        
        
        
        
        
            
                | 
                       
                 | 
            
        
        
    
        
            
                
                
                       
|   |  
| The ability to park everywhere How much concerned are you about the following? |  
  |   |  
 |  
  |   
                 
                
             | 
        
        
        
        
        
        
            
                | 
                       
                 | 
            
        
        
    
        
            
                
                
                       
|   |  
| What people think of my car How much concerned are you about the following? |  
  |   |  
 |  
  |   
                 
                
             | 
        
        
        
        
        
        
            
                | 
                       
                 | 
            
        
        
    
        
            
                
                
                       
|   |  
| The manufacturer warranty How much concerned are you about the following? |  
  |   |  
 |  
  |   
                 
                
             | 
        
        
        
        
        
        
            
                | 
                       
                 | 
            
        
        
    
        
            
                
                
                       
|   |  
| The safety of the vehicle How much concerned are you about the following? |  
  |   |  
 |  
  |   
                 
                
             | 
        
        
        
        
        
        
            
                | 
                       
                 | 
            
        
        
    
        
            
                
                
                       
|   |  
| Possibility to go everywhere (off-road performances) How much concerned are you about the following? |  
  |   |  
 |  
  |   
                 
                
             | 
        
        
        
        
        
        
            
                | 
                       
                 | 
            
        
        
    
        
            
                
                
                       
|   |  
| The consumption of the vehicle (gas) How much concerned are you about the following? |  
  |   |  
 |  
  |   
                 
                
             | 
        
        
        
        
        
        
            
                | 
                       
                 | 
            
        
        
    
        
            
                
                
                       
|   |  
| The prestige of the vehicle How much concerned are you about the following? |  
  |   |  
 |  
  |   
                 
                
             | 
        
        
        
        
        
        
            
                | 
                       
                 | 
            
        
        
    
        
            
                
                
                       
|   |  
| The pleasure of driving the vehicle How much concerned are you about the following? |  
  |   |  
 |  
  |   
                 
                
             | 
        
        
        
        
        
        
            
                | 
                       
                 | 
            
        
        
    
        
            
                
                
                       
|   |  
| Advertisement seen on billboards How important have the following factors been to the selection of your current car, or will be when choosing the next one? |  
  |   |  
 |  
  |   
                 
                
             | 
        
        
        
        
        
        
            
                | 
                       
                 | 
            
        
        
    
        
            
                
                
                       
|   |  
| Advertisement seen on T.V. How important have the following factors been to the selection of your current car, or will be when choosing the next one? |  
  |   |  
 |  
  |   
                 
                
             | 
        
        
        
        
        
        
            
                | 
                       
                 | 
            
        
        
    
        
            
                
                
                       
|   |  
| Advertisement seen in newspapers, magazines How important have the following factors been to the selection of your current car, or will be when choosing the next one? |  
  |   |  
 |  
  |   
                 
                
             | 
        
        
        
        
        
        
            
                | 
                       
                 | 
            
        
        
    
        
            
                
                
                       
|   |  
| Special edition of the vehicle How important have the following factors been to the selection of your current car, or will be when choosing the next one? |  
  |   |  
 |  
  |   
                 
                
             | 
        
        
        
        
        
        
            
                | 
                       
                 | 
            
        
        
    
        
            
                
                
                       
|   |  
| Interest rate offered How important have the following factors been to the selection of your current car, or will be when choosing the next one? |  
  |   |  
 |  
  |   
                 
                
             | 
        
        
        
        
        
        
            
                | 
                       
                 | 
            
        
        
    
        
            
                
                
                       
|   |  
| Word of mouth (good reputation) How important have the following factors been to the selection of your current car, or will be when choosing the next one? |  
  |   |  
 |  
  |   
                 
                
             | 
        
        
        
        
        
        
            
                | 
                       
                 | 
            
        
        
    
        
            
                
                
                       
|   |  
| Friends' opinion How important have the following factors been to the selection of your current car, or will be when choosing the next one? |  
  |   |  
 |  
  |   
                 
                
             | 
        
        
        
        
        
        
            
                | 
                       
                 | 
            
        
        
    
        
            
                
                
                       
|   |  
Which company has the best advertising campaign? Rate them from 1 to 5 (1=the best, 5=the worst) 
  |  
  |   |  
 |  
  |   
                 
                
             | 
        
        
        
        
        
        
            
                | 
                       
                 | 
            
        
        
    
        
            
                
                
                       
|   |  
Which of the following is more important for you? 
  |  
  |   |  
 |  
  |   
                 
                
             | 
        
        
        
        
        
        
            
                | 
                       
                 | 
            
        
        
    
        
            
                
                
                       
|   |  
| Recommend your actual brand of vehicle to a friend How likely would you do the following? |  
  |   |  
 |  
  |   
                 
                
             | 
        
        
        
        
        
        
            
                | 
                       
                 | 
            
        
        
    
        
            
                
                
                       
|   |  
| Buy another model of your vehicle's brand How likely would you do the following? |  
  |   |  
 |  
  |   
                 
                
             | 
        
        
        
        
        
        
            
                | 
                       
                 | 
            
        
        
    
        
            
                
                
                       
|   |  
| Talk to your family before buying your vehicle How likely would you do the following? |  
  |   |  
 |  
  |   
                 
                
             | 
        
        
        
        
        
        
            
                | 
                       
                 | 
            
        
        
    
        
            
                
                
                       
|   |  
| Talk to your friends before buying your vehicle How likely would you do the following? |  
  |   |  
 |  
  |   
                 
                
             | 
        
        
        
        
        
        
            
                | 
                       
                 | 
            
        
        
    
        
            
                
                
                       
|   |  
| Check on the internet to compare models and prices How likely would you do the following? |  
  |   |  
 |  
  |   
                 
                
             | 
        
        
        
        
        
        
            
                | 
                       
                 | 
            
        
        
    
        
            
                
                
                       
|   |  
| Check out all competitors before choosing your vehicle How likely would you do the following? |  
  |   |  
 |  
  |   
                 
                
             | 
        
        
        
        
        
        
            
                | 
                       
                 | 
            
        
        
    
        
            
                
                
                       
|   |  
| Take advice from vehicles guides How likely would you do the following? |  
  |   |  
 |  
  |   
                 
                
             | 
        
        
        
        
        
        
            
                | 
                       
                 | 
            
        
        
    
        
            
                
                
                       
|   |  
| Pay more to get an environmentally friendly vehicle How likely would you do the following? |  
  |   |  
 |  
  |   
                 
                
             | 
        
        
        
        
        
        
            
                | 
                       
                 | 
            
        
        
    
        
            | 
                
                
                
             | 
        
        
        
        
        
        
            
                | 
                       
                 | 
            
        
        
    
        
            | 
                
                
                
             | 
        
        
        
        
        
        
            
                | 
                       
                 | 
            
        
        
    
        
            | 
                
                
                
             | 
        
        
        
        
        
        
            
                | 
                       
                 | 
            
        
        
    
        
            | 
                
                
                
             | 
        
        
        
        
        
        
            
                | 
                       
                 | 
            
        
        
    
        
            | 
                
                
                
             | 
        
        
        
        
        
        
            
                | 
                       
                 |