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IABC Minn. 2009 Member Survey


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Welcome to the 2009 IABC Minnesota member survey. The chapter's leadership has put a lot of effort into the design of this survey and plan to utilize the results in decision making for the upcoming year.

The survey should take approximately 10 minutes to complete. Your survey responses will be strictly confidential. Satisfaction Management Systems (SMS) will be the only entity with access to individual responses. Survey data will be reported only in the aggregate to the IABC Minnesota organization.

If you have questions at any time about the survey or the procedures, you may contact Josh Holly at [email protected].

Don’t forget to register for the free networking event at the end of the survey.

Thank you very much for your time and support. Please start with the survey now by clicking on the Continue button below.

 
 
 
* How long have you been a member of IABC Minnesota?
 
Less than 1 year
 
1-2 years
 
3-5 years
 
5-10 years
 
More than 10 years
 
 
 
* Choose the communications specialty where you spend most of your time.
 
Internal/employee communications
 
Marketing
 
Public Affairs
 
Media Relations
 
Brand management
 
Design/production
 
Investor/shareholder relations
 
Other (please specify)
 
 
 
 
* What type of organization do you work for?
 
Corporation
 
Not for profit/gov’t
 
Agency
 
Independent
 
Other
 
 
 
 
* How would you categorize your level of experience?
 
Entry-level (5 years or less in the field)
 
Mid-level (6-14 years in the field)
 
Senior-level (15+ years in the field)
 
 
* Overall, how satisfied are you with your IABC Minnesota membership?
 
Very satisfied
 
Somewhat satisfied
 
Not very satisfied
 
Not at all satisfied
 
Unsure/Don’t know
 
 
 
(If you answered somewhat or very satisfied)
Help us identify what it is specifically about your membership that contributes most to your satisfaction.
   
 
 
 
IF YOU ARE DISSATISFIED

Help us identify what contributes most to your dissatisfaction. Please be specific.
   
 
 
 
* How has your satisfaction with IABC Minnesota changed over the past two years? Would you say your satisfaction level has…
 
Increased significantly
 
Increased somewhat
 
Remained the same
 
Decreased somewhat
 
Decreased significantly
 
N/A (Been a member less than two years)
 
 
 
* Considering the costs and benefits, how likely are you to recommend membership to a peer or colleague?
 
Very likely
 
Somewhat likely
 
Neutral/ not sure
 
Not very likely
 
Not at all likely
 
 
 
* How likely are you to renew your membership to IABC Minnesota when it comes time for its next renewal?
 
Very likely
 
Somewhat likely
 
Neutral/Not sure
 
Not very likely
 
Not at all likely
 
 
IF YOU ARE LIKELY TO RENEW: Why?
   
 
 
 
IF YOU ARE UNLIKELY TO RENEW: What steps do you recommend IABC Minnesota take in order to make your membership valuable enough to renew?
   
 
 
 
* How many times in the past year have you volunteered with IABC Minnesota or attended an association event (awards, luncheons, workshops, etc.)?
 
None
 
1
 
2-3
 
More than three
 
 
 
* Please check all member benefits and programs that interest you.
 
Accreditation
 
Awards
 
Career coaching
 
Job Mart
 
Leadership training / opportunities
 
Mentoring
 
Networking
 
Nonprofit workshops (with Minnesota Council of Nonprofits)
 
Online professional development sessions
 
Professional development conferences and workshops
 
Self-employed special interest group
 
Senior communicators special interest group (15+ years of experience)
 
Student services and programs
 
Young professionals special interest group (5 years or less experience)
 
None of the above
 
Other
 

 
 
 
* Are there a sufficient number of programs tailored to your professional skill level?
 
Yes
 
No
 
Unsure/Undecided
 
 
 
* Please help us provide you with topics you’d like to learn more about as we prepare programming for 2009. From the list below, check the FIVE topics you are most interested in.
 
Employee communications
 
Cross-cultural communications
 
Research
 
Branding
 
Internet/interactive media
 
Corporate social responsibility
 
Issues management
 
Special events
 
Environmental affairs
 
Crisis communications
 
Product launches
 
Change management
 
Media relations
 
Starting your own business
 
Ethics in communications
 
Reputation management
 
Strategic planning
 
Public affairs
 
Measurement and evaluation
 
Investor relations
 
Other
 

 
 
Indicate your agreement with each of the following statements regarding Programming/Service Quality.
Strongly Disagree Disagree Undecided Agree Strongly Agree
* IABC Minnesota provides programming and services that are targeted at my specific discipline.
* IABC Minnesota provides programming that is meaningful, relevant and useful.
* IABC Minnesota provides networking opportunities that are valuable to me.
* IABC Minnesota has helped me become better at my profession.
* IABC Minnesota provides programming that is focused on current issues and trends.
* IABC Minnesota’s programming and services are a good value.
* IABC Minnesota’s programming and services are valuable to my skill development.
 
 
 
* Overall, how satisfied are you with Minnesota IABC’s programming and services?
 
Very satisfied
 
Somewhat satisfied
 
Not very satisfied
 
Not at all satisfied
 
Unsure/Don’t know
 
 
 
* How has your satisfaction with the programming and services changed over the past two years? Would you say your satisfaction level has…
 
Increased significantly
 
Increased somewhat
 
Remained the same
 
Decreased somewhat
 
Decreased significantly
 
N/A (Been a member less than two years)
 
 
 
* How familiar are you with the International resources available to you through IABC Minnesota?
 
Very familiar
 
Somewhat familiar
 
Not very familiar
 
Not at all familiar
 
 
 
* How familiar are you with the volunteer opportunities that exist for IABC Minnesota members?
 
Very familiar
 
Somewhat familiar
 
Not very familiar
 
Not at all familiar
 
 
 
* Within the past two years, have you volunteered with IABC Minnesota?
 
Yes
 
No
 
 
 
If yes, tell us about the positive and negative aspects of the experience so we can incorporate those aspects into our efforts to recruit additional volunteers.
   
 
 
 
If no, how interested are you in volunteering with IABC Minnesota?
 
Very interested
 
Somewhat interested
 
Not very interested
 
Not at all interested
 
 
 
* How many times have you been asked to volunteer with IABC Minnesota?
 
Never
 
1-2 times
 
3-5 times
 
More than 5 times
 
 
 
What can IABC Minnesota do to make it more likely that you’ll become or continue to be a volunteer?
   
 
 
 
* How would you rate IABC Minnesota’s performance in terms of keeping you informed about upcoming programs and events?
 
Excellent
 
Above average
 
Average
 
Below average
 
Poor
 
 
How likely are you to learn about upcoming programs and events through each of the following?
Not at all likely Not very likely Neutral/ Not sure Somehwat likely Very likely
* Monthly e-newsletters
* Through event postcards
* Using the IABC Minnesota Web site
* Through social networking sites (i.e. Facebook, LinkedIn)
* E-mails specific to an event
 
 
IABC Minnesota is exploring new and alternative ways to communicate with members. Please rate your level of interest in using each of the following as a communication channel with IABC Minnesota.
Not at all interested Not very interested Unsure/ No opinion Somewhat interested Very interested
* Through social networking sites (i.e. Facebook, LinkedIn)
* Text messages
* RSS feeds
* Online forums / discussion groups
 
 
If IABC Minnesota was to consolidate the number of communication pieces it uses to communicate with members, which of the following should remain and which could be eliminated?
Keep Eliminate Not sure/ Don't know
* E-mails promoting specific events
* Monthly e-newsletter with articles and events
* The IABC Minnesota Web site
* Mid-month e-mail with just events
* Groups on social networking sites like Facebook and LinkedIn
* Periodic postcards promoting one or more events
 
 
Rate your level of agreement with each of the following statements.
Strongly Disagree Somewhat Disagree Undecided Somewhat Agree Strongly Agree
* IABC Minnesota is easy to work with and responsive to its members.
* IABC Minnesota reaches out to the broader business community.
* IABC Minnesota is helping to enhance the reputation of the business communications function.
* IABC Minnesota is perceived as an authority on business communications.
 
 
 
* How would you rate IABC Minnesota’s performance over the past two years compared to previous years in the area of communication?
 
Much better
 
Somewhat better
 
No change
 
Somewhat worse
 
Much worse
 
NA / Wasn’t a member two years ago
 
 
 
* How are your dues for IABC Minnesota paid?
 
I pay 100 percent of membership dues
 
My employer shares the cost of membership
 
My employer pays 100 percent of membership dues
 
 
 
IF YOUR EMPLOYER CONTRIBUTES TO YOUR MEMBERSHIP DUES

How likely would you be to remain a member if your employer stopped giving assistance and you had to pay the full cost of membership yourself?
 
Very likely
 
Somewhat likely
 
Neutral/No opinion
 
Not very likely
 
Very unlikely
 
 
 
* Does your employer see value in your IABC Minnesota membership?
 
Yes, definitely
 
Yes, probably
 
Not sure/don’t know
 
No, probably not
 
No, definitely not
 
N/A (Self-employed or unemployed)
 
 
 
High Importance Question

(IF YOUR EMPLOYER IS NOT SEEING VALUE IN YOUR MEMBERSHIP)

What can IABC Minnesota do to increase your employer’s (or employers in general) perceived value of membership?
   
 
 
 
High Importance Question

(IF YOUR EMPLOYER DOES SEE VALUE IN YOUR MEMBERSHIP)

Help us better understand how or why your employer is seeing value in your IABC Minnesota membership so we can work to replicate that with other employers.
   
 
 
 
* What’s your current employment status?
 
Employed full time
 
Employed part time
 
Employed but considering a change / new opportunity
 
Self-employed / own business
 
Student
 
Unemployed
 
 
 
* What do you anticipate your employment status to be six months from now?
 
Employed full time
 
Employed part time
 
Employed but considering a change / new opportunity
 
Self-employed / own business
 
Student
 
Unemployed
 
Don’t know
 
 
 
IABC Minnesota recognizes that the current economic situation is significantly impacting our profession and wants to adapt to our members' changing needs.

Is there anything the chapter should be doing differently in 2009 than in previous years?
   
 
Please contact [email protected] if you have any questions regarding this survey.
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