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IABC Minn. 2011 Non-Lapsed Member Survey


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As a friend of IABC Minnesota, the chapter is interested in gathering your feedback on what you like about the organization, and what would make it more valuable to you.

The chapter's leadership has put a lot of effort into the design of this survey and plans to utilize the results in decision making for the upcoming year.

We greatly appreciate your feedback and thank you in advance for your time.

The survey should take approximately 10 minutes to complete. Your survey responses will be strictly confidential. Satisfaction Management Systems (SMS) will be the only entity with access to individual responses. Survey data will be reported only in the aggregate to the IABC Minnesota organization.

If you have questions at any time about the survey or the procedures, you may contact Josh Holly at [email protected].

Thank you very much for your time and support. Please start the survey now by clicking on the Continue button below.

 
 
 
* Choose the communications specialty where you spend most of your time.
 
Internal/employee communications
 
Marketing
 
Public Affairs
 
Media Relations
 
Brand management
 
Design/production
 
Investor/shareholder relations
 
Unemployed
 
Other (please specify)
 
 
 
 
* What type of organization do you work for?
 
Corporation
 
Not for profit/gov’t
 
Agency
 
Independent/Self employed
 
Unemployed
 
Other
 
 
 
 
* How would you categorize your level of experience?
 
Entry-level (5 years or less in the field)
 
Mid-level (6-14 years in the field)
 
Senior-level (15+ years in the field)
 
 
* What’s your current employment status?
 
Employed full time
 
Employed part time
 
Employed but considering a change / new opportunity
 
Self-employed / own business
 
Student
 
Unemployed
 
 
 
* Have you ever been a member of IABC?
 
Yes, less than 2 years ago
 
Yes, 2-5 years ago
 
Yes, 5-10 years ago
 
Yes, 10 or more years ago
 
No
 
 
 
Why did you let your membership lapse?
   
 
 
 
* How much consideration have you given to becoming an IABC member?
 
A lot of consideration
 
Some consideration
 
Not much consideration
 
No consideration
 
 
 
* How interested are you in becoming an IABC member?
 
Very interested
 
Somewhat interested
 
Not very interested
 
Not at all interested
 
 
 
* How interested are you in renewing your IABC membership?
 
Very interested
 
Somewhat interested
 
Not very interested
 
Not at all interested
 
 
 
* How much value do you perceive there to be in an IABC Minnesota membership?
 
Very high value
 
Somewhat high value
 
Not much value
 
No value
 
 
 
* If you were to join, how would your dues be paid?
 
I would pay 100 percent of membership dues
 
My employer would share the cost of membership
 
My employer would pay 100 percent of membership dues
 
Other
 
 
 
 
What, if anything, is holding you back or preventing you from becoming a member of IABC?
   
 
 
 
THESE THREE QUESTIONS ARE FOR PEOPLE THAT HAVE NEVER BEEN MEMBERS. IF YOU ARE A LAPSED MEMBER, PLEASE CONTINUE TO NEXT PAGE

Do you personally know anyone that’s an IABC Minnesota member?
 
Yes
 
No
 
 
 
IF YES

Have you ever discussed membership with them?
 
Yes
 
No
 
 
 
IF YES

Have you ever been invited to an event by a member?
 
Yes
 
No
 
 
Rate your level of agreement with each of the following statements.
Strongly Disagree Somewhat Disagree Undecided Somewhat Agree Strongly Agree
* IABC Minnesota reaches out to the broader business community.
* IABC Minnesota is helping to enhance the reputation of the business communications function.
* IABC Minnesota is perceived as an authority on business communications.
* IABC Minnesota is easy to work with and responsive to its members.
 
 
 
* Overall, how familiar are you with IABC Minnesota’s programming and services?
 
Very familiar
 
Somewhat familiar
 
Not very familiar
 
Not at all familiar
 
 
 
* How familiar are you with the International and Regional resources available to you through IABC Minnesota?
 
Very familiar
 
Somewhat familiar
 
Not very familiar
 
Not at all familiar
 
 
 
* Have you attended an event in the past two years?
 
Yes
 
No
 
 
 
* How would you rate your experience at that/those events?
 
Excellent
 
Good
 
Fair
 
Poor
 
 
 
Please help us determine what topics you’d like to learn more about as we prepare programming for 2012. From the list below, check the FIVE topics that present the biggest challenges that IABC could help you address.
 
Branding
 
Writing
 
Crisis communications
 
Reputation management
 
Cross-cultural communications
 
Ethics in communications
 
Strategic planning
 
Social media/interactive media
 
Corporate social responsibility
 
Public affairs
 
Product launches
 
Starting your own business
 
Special events
 
Measurement and evaluation
 
Change management
 
Investor relations
 
Media relations
 
Research
 
Internal communications
 
Creativity
 
Communication planning
 
Other
 

 
 
 
* How familiar are you with the volunteer opportunities that exist for IABC Minnesota members?
 
Very familiar
 
Somewhat familiar
 
Not very familiar
 
Not at all familiar
 
 
 
* If you were to become a member, how interested are you in volunteering with IABC Minnesota?
 
Very interested
 
Somewhat interested
 
Not very interested
 
Not at all interested
 
 
THIS QUESTION FOR LAPSED MEMBERS ONLY. IF YOU HAVE NEVER BEEN A MEMBER, PLEASE SKIP THIS QUESTION AND CONTINUE TO THE NEXT PAGE

In the past, how likely were you to have learned about upcoming programs and events through each of the following?
Not at all likely Not very likely Neutral/ Not sure Somehwat likely Very likely
* Facebook
* Referral from a friend or colleague
* Direct mail/postcards
* LinkedIn
* IABC Minnesota emails
* IABC Minnesota Web site
* Twitter
 
 
Are you active on:
Yes No
* Facebook
* Twitter
* LinkedIn
* Foursquare
* GooglePlus
 
 
 
Please list any other social media sites you are active on.
   
 
 
 
* Would you be interested in receiving regular communications from IABC Minnesota?
 
Yes
 
No
 
 
 
* Are you a member of any other marketing/communications organizations? (Select all that apply)
 
MIMA
 
AIGA
 
PRSA
 
MWMC
 
MNAMA
 
ADFEDMN
 
MMPA
 
Other
 
Not a member of any other marketing/communications associations

 
 
 
What makes this/these organizations a better fit for you than IABC Minnesota?
   
 
 
 
What can IABC Minnesota do over the next year to encourage you to become a member?
   
 
 
 
Please select if this applies to you.
 
I can be contacted for future discussion and research opportunities such as surveys, questionnaires, focus groups, etc.

 
Please contact [email protected] if you have any questions regarding this survey.
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