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Surveys
2016
November
I
ice-cream survey
ice-cream survey
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Gender
Male
Female
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Do you buy ice-cream?
Yes
No
What is the brand of the ice-cream that you normally purchase?
Nd's
Martin
Snowfun
Vadilal
Azzabko
Frosty
If others, please specify
Which type of flavour do you prefer?
Conventional flavours [e.g Chocolate, vanilla, strawberry] (Proceed to Q6)
Localised flavours [e.g Kiwi, Coconut, Blueberry] (Proceed to Q5)
Please rank the following local flavours accordingly to your preference.(1 being least peferred and 5 being most preferred)
1
2
3
4
5
Nutty Coconut
Pink Bubblegum
Walnut
Cookies and Cream
Coffee
Mint Chocolate Chip
Please state down the new local ice-cream flavour(s) that are currently not available in the market but you wish to have in the future.
How do you prefer to have your ice-cream in?
Cup
Cone
Bread
Crepes
Stick
Tub
Waffle
Others, please specify:
What factors do you take into consideration when purchasing ice-cream? Please rank accordingly as 1 being least preferred, 4 being neutral and 7 being most preferred.
1
2
3
4
5
a. Price
b. Quality of ice-cream (e.g. creaminess etc)
c. Contents of the ice-cream (e.g. Low fat, sorbet)
d. Occasion (e.g. Birthday celebration)
e. A promotion going on
f. Launching of new flavors
How frequently do you purchase ice cream?
Everyday
3-4 times a week
Once a week
Once a month
What is the estimated average amount of ice-cream purchase you normally made each time for PER SCOOP?
Rs.30- Rs.50
Rs.50- Rs.100
Rs.100-Rs.150
Rs.150-Rs.250
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