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Questions marked with a * are required Exit Survey
 
 
* Gender
 
Male
 
Female
 
 
 
* Do you buy ice-cream?
 
Yes
 
No
 
 
 
 What is the brand of the ice-cream that you normally purchase?
 
Nd's
 
Martin
 
Snowfun
 
Vadilal
 
Azzabko
 
Frosty
 
If others, please specify
 

 
 
 
Which type of flavour do you prefer?
 
Conventional flavours [e.g Chocolate, vanilla, strawberry] (Proceed to Q6)
 
Localised flavours [e.g Kiwi, Coconut, Blueberry] (Proceed to Q5)
 
 
Please rank the following local flavours accordingly to your preference.(1 being least peferred and 5 being most preferred)
1 2 3 4 5
Nutty Coconut
Pink Bubblegum
Walnut
Cookies and Cream
Coffee
Mint Chocolate Chip
 
 
 
Please state down the new local ice-cream flavour(s) that are currently not available in the market but you wish to have in the future.
   
 
 
 
 How do you prefer to have your ice-cream in?
 
Cup
 
Cone
 
Bread
 
Crepes
 
Stick
 
Tub
 
Waffle
 
Others, please specify:
 

 
 
What factors do you take into consideration when purchasing ice-cream? Please rank accordingly as 1 being least preferred, 4 being neutral and 7 being most preferred.
1 2 3 4 5
a. Price
b. Quality of ice-cream (e.g. creaminess etc)
c. Contents of the ice-cream (e.g. Low fat, sorbet)
d. Occasion (e.g. Birthday celebration)
e. A promotion going on
f. Launching of new flavors
 
 
 
How frequently do you purchase ice cream?
 
Everyday
 
3-4 times a week
 
Once a week
 
Once a month
 
 
 
What is the estimated average amount of ice-cream purchase you normally made each time for PER SCOOP?
 
Rs.30- Rs.50
 
Rs.50- Rs.100
 
Rs.100-Rs.150
 
Rs.150-Rs.250