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  1. Surveys
  2. 2013
  3. December
  4. I
  5. IKEA
0%
Exit Survey
 
 
What makes you go and buy furniture?
 
your furniture got old and you need to change it
 
you love to change the design of your furniture from time to time
 
 
 
How did you hear about IKEA (you can choose more than 1)
 
Friends
 
TV
 
Radio
 
Internet
 
Newspaper
 
Magazines

 
 
 
What are the factors that affect your choice of IKEA (you can choose more than 1)
 
Good quality
 
Design
 
Price
 
Comfort
 
Country of origin
 
Easy shipment/delivery

 
 
 
What comes in your mind when you hear about IKEA
   
 
 
 
Is IKEA one of your evoked set when you buy furniture?
(Evoked set is that you know about IKEA)
 
Yes
 
No
 
 
 
Does your mood affect your buying decision?
 
Yes
 
No
 
 
 
Do you take a lot of time to decide what furniture to buy?
 
Yes
 
No
 
 
 
If yes, would you consider buying from IKEA?
 
Yes
 
Maybe
 
No
 
 
 
Do the physical surroundings (such as odor, design, décor) of stores specially IKEA affect your buying decision
 
Yes
 
No
 
 
 
Gender
 
Male
 
Female