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Thank you for taking time to participate in this survey. As we set out to refresh the Imation website, your responses will provide us with important design input.
The survey should take you less than 10 minutes to complete. Your input is very important to us and we appreciate your time and feedback.
Your survey responses will be strictly confidential and data from this research will be reported only in the aggregate. Your information will be coded and will remain confidential. If you have questions at any time about the survey or the procedures, you may contact [Name of Survey Researcher] at [Phone Number] or by email at the email address specified below.
Thank you very much for your time and support. Please start with the survey now by clicking on the Continue button below.
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| * 1. Please choose the 5 most important characteristics you believe the new Imation website should portray. |
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Research shows that we make nearly instant judgments about websites as soon as we see them for the first time.
2. On initial observation, how effectively does the above website portray the following characteristics (from your choices)?
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3. On initial observation, how effectively does the above website portray the following characteristics (from your choices)?
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4. On initial observation, how effectively does the above website portray the following characteristics (from your choices)?
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5. On initial observation, how effectively does the above website portray the following characteristics (from your choices)?
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6. On initial observation, how effectively does the above website portray the following characteristics (from your choices)?
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7. On initial observation, how effectively does the above website portray the following characteristics (from your choices)?
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8. On initial observation, how effectively does the above website portray the following characteristics (from your choices)?
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9. On initial observation, how effectively does the above website portray the following characteristics (from your choices)?
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10. On initial observation, how effectively does the above website portray the following characteristics (from your choices)?
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10. Reviewing all the websites again, which of them most effectively exhibits the characteristics you've chosen?
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