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Hello: You are invited to participate in our survey on Impact of Advertisement. In this survey, approximately 100 people will be asked to complete a survey that asks questions about their experience and take on advertisements. It will take approximately a few minutes to complete the questionnaire. Your participation in this study is completely voluntary. There are no foreseeable risks associated with this project. However, if you feel uncomfortable answering any questions, you can withdraw from the survey at any point. It is very important for us to learn your opinions. Your survey responses will be strictly confidential and data from this research will be reported only in the aggregate. Your information will be coded and will remain confidential. If you have questions at any time about the survey or the procedures, you may contact Manisha Yadav by email at the email address [email protected]. Thank you very much for your time and support. Please start with the survey now by clicking on the Continue button below.
 
 
 
* What is you Gender?
 
Male
 
Female
 
Others
 
 
* What is your age?
 
Below 15
 
15-19
 
20-25
 
26-35
 
above 35
 
 
* Where do you often come across advertisement?
 
Television
 
Billboards
 
Newspaper
 
Radio
 
others
 
Other

 
 
 
* Do you find advertisements are affecting consumer behaviour?
 
Strongly Agree
 
Agree
 
Neutral
 
Disagree
 
Strongly Disagree
 
 
* Have you ever changed your perspective towards a commodity because of its advertisement?
 
Yes
 
No
 
 
* Have you ever purchased a product beacause of its advertisement?
 
Yes
 
No
 
 
What is your opinion about advertisement in general?
Strongly Agree Agree Neutral Disagree Strongly Disagree
* Adv. is good thing
* Unfavourable opinion
* Make people live in world of fantasy
* Raises our living standard
* Make people buy unnecessary things
* Results in better products for public
 
 
 
* How long does the impact of advertisement last on you?
 
Few hours
 
One day
 
One week
 
One month
 
More than a month
 
 
* How does advertisement affect you?
 
Positive impression
 
Interest
 
Recall
 
Desire to purchase