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  1. Surveys
  2. 2014
  3. November
  4. I
  5. Impact of Free WiFi in shopping centers
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What is your gender?
 
Female
 
Male
 
 
 
What is your age?
 
under 18
 
18-24
 
25-34
 
35-44
 
45-54
 
55-64
 
65+
 
 
 
What is the highest degree or level of education you have completed?
 
12th grade or less (no diploma)
 
High school diploma
 
College diploma
 
Associate degree
 
Bachelor's degree
 
Master's degree
 
Ph.D., law or medical degree
 
Other advanced degree beyond a Master's degree
 
 
 
 
Employment Status: Are you currently…?
 
Employed for wages
 
Self-employed
 
Out of work and looking for work
 
Out of work but not currently looking for work
 
A homemaker
 
A student
 
Military
 
Retired
 
Unable to work
 
Other
 
 
 
 
When I am in a shopping center...
(You can select more than one answer.)
 
I always use the free Wi-Fi connection there.
 
I use the free Wi-Fi connection there, only if I don´t have mobile internet.
 
I never use the free Wi-Fi connection, because it's too complicated to connect.
 
I never use the free Wi-Fi connection, because I prefer my mobile internet.
 
I never use the free Wi-Fi connection, because I don´t think free networks are well secured.
 
I never use the free Wi-Fi connection, because I don´t know if there is free Wi-Fi.
 
I never use the free Wi-Fi connection, because I don´t need internet while I am shopping.
 
I never use the free Wi-Fi connection, because I don´t have a smart mobile device.

 
 
 
For what do you use the free Wi-Fi connection in a shopping center?
(You can select more than one answer.)
 
Social networks
 
Work
 
Online games
 
To find shopping deals
 
I don´t use it
 
Other
 

 
 
 
How important is for you to have a free Wi-Fi connection in a store?
Rate: 1 - lowest, 10 - highest
 
1
 
2
 
3
 
4
 
5
 
6
 
7
 
8
 
9
 
10
 
 
 
How does the availability of free Wi-Fi enhance your shopping experience?
(You can select more than one answer.)
 
Compare prices of different stores.
 
Look for online vouchers.
 
Ask friends for opinion about a product.
 
Read reviews about a certain product.
 
Scan QR codes for more information.
 
It doesn't enhance my shopping experience at all.
 
Other
 

 
 
 
In which case will you go back to a store, which offers a free Wi-Fi connection?
 
Only if the connection doesn´t break down, while I am browsing or texting.
 
Only if I like the products.
 
Both above.
 
Other
 
 
 
 
In which case do you prefer to go to a shopping center WITH free Wi-Fi instead of a shopping center WITHOUT free Wi-Fi connection?
(You can select more than one answer.)
 
Because it offers a free Wi-Fi connection.
 
Because there are more stores.
 
Because it is cheaper.
 
None of the above.
 
Other
 

 
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