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  1. Surveys
  2. 2011
  3. October
  4. I
  5. Impact of Loyalty cards on Consumer Behavior
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Exit Survey »
 
 
Are you a Tesco club card holder?
 
Yes
 
No
 
 
 
If yes, how long have you been holding the same?
 
a) < 1 Year
 
b) > 1 year < 3years
 
c) > 3 Years < 5 years
 
d) Above 5 Years
 
Other
 
 
 
 

If No, Are you planning to enroll?
 
Yes
 
No
 
 
 
How frequently you visit Tesco
 
a) Once in a week
 
b) Once in fortnight
 
c) Once in a month
 
d) Rarely
 
Other
 
 
 
 
Reasons for Visiting Tesco ?
 
a) Groceries
 
b) Vegetable, fruits and food items
 
c) Garments
 
d) Electronic Items
 
Other
 
 
 
 
Why do you prefer shopping in Tesco? (Please check One)
 
Product / Service Quality
 
b)  Cheaper Prices
 
c)  Excellent customer care
 
d) Greater variety of choices
 
e) Excellent promotions/offers
 
Other
 
 
 
 
Are you satisfied with club card promotions
 
a) Highly Satisfied
 
b) Satisfied
 
c) Neither satisfied nor Dissatisfied
 
d) Dissatisfied
 
e) Highly Dissatisfied
 
 
 
Would you recommend Tesco Club card to your Friends and Colleagues?
 
a) Surely will recommend
 
b) Probably
 
c) May or may not
 
d) Probably will not
 
e) Surely will not
 
 
 
As a club card holder, how do you get to know the promotions?
 
a) SMS
 
b) E-mail
 
c) Tele calling
 
d) Advertisement
 
e) When visit Tesco
 
 
 
How do you rate Clubcard Promotions ?
 
1
 
2
 
3
 
4
 
5
 
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