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  1. Surveys
  2. 2017
  3. March
  4. I
  5. Impact Of Online Advertising on the Growth of FMCG
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Questions marked with a * are required Exit Survey
 
 
Is online advertising capable of generating traffic?
ou conduct surveys?
 
Yes
 
No
 
 
 
What is the main purpose behind online advertisements?
 
 
Sell Product
 
Inform the Customer
 
Increase the value of the product
 
Reinforcement

 
 
 
Which type of online advertising your company prefer?
 
 
Banner Advertising
 
Newsletter Advertising
 
Rich Media
 
Social Media
 
Affiliate Marketing

 
 
 
Which Internet Business model do you use?
 
 
Virtual Storefront
 
Information Brokers
 
Online Marketplace
 
Portal

 
 
 
Which online revenue model is used by your company?
 
Pay Per Click
 
Pay Per Impression
 
Pay Per Action
 
 
 
Which are the online products categories of your company?
 
Household
 
Personal
 
Foods
 
Beverages

 
 
 
Is online advertising helps to increase sale of products?
 
Highly Satisfied
 
Satisfied
 
Neutral
 
Dissatisfied
 
Highly Dissatisfied
 
 
 
* Customers respond more online than the offline
 
Highly Dissatisfied
 
Dissatisfied
 
Neutral
 
Satisfied
 
Highly Satisfied
 
 
Please Rate the following factors that catches customer attention through online advertising : (1 as strongly disagree and 5 as strongly agree)
Strongly Disagree Disagree Neutral Agree Strongly Agree
* Humor
* Emotions
* Fictions
* Brand Personality
* Children in advertisements
 
 
 
* Is there any difference in the prices of online products and offline?
 
Yes
 
No