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Surveys
2012
March
I
IMPACT OF STORE DESIGN & VISUAL MERCHANDISING ON T
IMPACT OF STORE DESIGN & VISUAL MERCHANDISING ON T
0%
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1. DO YOU PURCHASE FROM MERCHANDISE FROM ORGANISED RETAIL STORE
Yes
No
2. IF YES, FREQUENCY OF VISIT
Once in a week
Fortnightly
Once in a monthly
Once in two months
3. WHY DO YOU PREFER BUYING YOUR MERCHANDISE FROM SUPERMARKETS?
Discounts
One Stop Shopping
Self Service
Saving Of Time
Helpful Sales People
Cleanliness
4. Store Atmospherics are the physical characteristics and surrounding influence of a retail store that is used to create an image in order to attract customers. Eg: lighting, space, display of products, music, colour etc. DOES STORE ATMOSPHERICS ENCOURAGE YOU TO BUY?
Yes
No
May be
5. HOW MUCH DOES STORE ATMOSPHERE IMPACT YOUR PURCHASE INTENTIONS
Least impact
Somewhat
Moderate
High
Maximum
6. PLEASE TICK BELOW TO EXPLAIN THE IMPACT OF BELOW MENTIONED FACTORS ON YOUR DECISION OF PURCHASE :
I. LAYOUT
Least impact
Somewhat
Moderate
High
Maximum
A. Easy to move around
B. Easy to find items
C. Physical facilities at this store are visually appealing
II. LIGHTING
Least impact
Somewhat
Moderate
High
Maximum
A. The lighting is bright
B. The lighting is medium
III. FIXTURES
Least impact
Somewhat
Moderate
High
Maximum
A. The racks are round
B. The racks are grid style
IV. PRODUCT DISPLAY
Least impact
Somewhat
Moderate
High
Maximum
A. The products are neatly placed in shelves
B. The products properly visible
C. The products are in clutter
V. SIGNAGE
o Least impact
o Somewhat
o Moderate
o High
o Maximum
A. The signage is somewhat visible / in light colours
B. The signage is properly visible / in bright colours
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