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  2. 2013
  3. December
  4. I
  5. IMPACT OF TV COMMERCIALS ON PURCHASE DECISION OF T
0%
Questions marked with an * are required Exit Survey
 
BIOLOGICAL PROFILE OF RESPONDENT
* Gender
 
Male
 
Female
 
Other
 
 
* What is your date of birth?
 
TELEVISION CHANNELS: FREQUENCY AND FAVOURITISM
* Amount of time spent on watching TV:
 
Less than a hour
 
More than a hour but less than 2 hours
 
2 hours and above
 
 
* The type of TV channels I watch:
 
1. News like CNN, IBN, etc.
 
2. Sports like ESPN, Star Cricket, etc.
 
3. Music like VH1, Sun Music, etc.
 
4. Movies like HBO, etc.
 
5. Kidschannels like Cartoon, POGO, etc.
 
6. Comedy channels like Comedy Central, etc.
 
7. Infotainment like NGC, Discovery, History TV18, etc.
 
8. Politics like LokSabha
 
9. Commercial channels like Home shop18
 
10. Religious channels like God, TTD, etc
 
Other
 
 
TV COMMERCIALS AND ME
* I prefer a product based on TV commercials:
 
1. Always
 
2. Frequently
 
3. Sometimes
 
4. Never
 
 
* I give preference to a product that my favorite celebrity endorses:
Strongly disagree
Disagree
Neither agrees nor disagrees
Agree
Strongly Agree
 
 
* I involve my family in the purchase of a product:
 
1. Always
 
2. Frequently
 
3. Sometimes
 
4. Never
 
 
* I consult with my friends before any purchase:
 
1. Always
 
2. Most of the times
 
3. Sometimes
 
4. Never
 
 
* I can identify the real & make-believe portrayal in all advertisements:
 
1. Strongly agree
 
2. Agree
 
3. Neither agrees nor disagrees
 
4. Disagree
 
5. Strongly disagree
 
 
* Products I purchased seeing the TV advertisements were worth the buy:
Strongly Disagree
Disagree
Neither agrees nor disagrees
Agree
Strongly Agree
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