Importance of Marketing Banking Services

Do you have a bank account?

Yes

No

How many bank accounts do you own?

1

2

3

4+

How many different banks do you bank with?

1

2

3+

Which bank do you bank with REGULARLY?(select only one)

Fidelity Bank (Bahamas) Ltd

Citibank N.A.

First Caribbean International Bank (Bahamas) (FCIB) Ltd.

The Finance Corporation of The Bahamas (FINCO)

Royal Bank of Canada

Scotiabank Bahamas Limited

Bank of the Bahamas International Ltd.

Commonwealth Bank Ltd.

How informed are you of your main bank's services?

Have you seen or heard you main bank marketed through any of the following advertisement forms (Select all that apply)?

How often do you recognize adds from your bank?

Daily

Weekly

Monthly

Very Rare

How often do you follow up on information presented in an advertisement?

As soon as I see it

When i visit my bank next

Never

Other

Which of these type of advertisements you find to be MOST informative?

Would you prefer a bank more if they had more advertisements?

Yes

No

Maybe