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Surveys
2015
February
I
Indian Beverage Consumer Survey
Indian Beverage Consumer Survey
Indian Beverage Consumer Survey
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*
Which region in India you are currently residing in?
North
South
East
West
*
Your Age?
*
Your Gender
Male
Female
*
What is your employment status?
Employed
Unemployed
Retired
Student
*
Your annual income range?
0 (unemployed/student)
Less than 5 Lacs
5 to 10 Lacs
10 to 20 lacs
More than 20 Lacs
How important are following factors for you in selecting your beverage?
1(Least important) to 10 (Most important)
Taste
Nutrition
Packaging
Price
Availability
Brand Recognition
*
Rating from 1(Least important) to 10 (Most important)
Rate your products on following criteria from
1 (Very Poor) to 10(Excellent)
For e.g. if you think cola drinks are
NOT nutritious
mark 1 under nutrition, if you think they are
VERY nutritious
mark 10 under nutrition for colas.
Nutrition
Taste
Price
Packaging
Availability
Brand Recognition
*
Orange Based (Mirinda, Fanta)
*
Mango Based (Maaza, Slice, Frooti)
*
Lime Based (7Up, Limca, Mountain Dew)
*
Fruit Juices (Tropicana, Real, Minute Maid)
*
Cola (Coke, Pepsi, Thumbs Up)
*
Paper Boat
Your Preference (on the scale 1 - Least Preferred to 10 - Most Preferred)
For E.g. If you hate a drink mark it as 1, if you really love it mark as 10
Orange Based (Mirinda, Fanta)
Mango Based (Maaza, Slice, Frooti)
Lime Based (7Up, Limca, Mountain Dew)
Fruit Juices (Tropicana, Real, Minute Maid)
Cola (Coke, Pepsi)
Paper Boat
Beverage Preference
*
Under what condition do you prefer to consume your beverage?
Along with lunch/dinner
While returning home from school/work
With morning breakfast or evening snack
Mix it in a bar/while partying with friends
Whenever I am thirsty
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