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SAM Assessment Survey

This assessment should take you between 45 and 90 minutes to evaluate your team, depending on the number of team members. It is important that you complete the assessment in one sitting as you will not be able to save your work and come back to finish it later.

Additionally, completing the assessment in one sitting will help you provide a consistent assessment across all team members and all role framework elements.

Thank you for your participation.
 
 
 
SAM Assessment Survey

 
 
Contact Information
* First Name : 
* Last Name : 
* Email Address : 
 
 
 
* How long have you been in your current role at Informatica?
 
 
 
Business Management


Desired Outcome:

Predictable revenue production driven through business planning and execution rhythm.
 
 
 
All Areas of Business Management for All Activities
 
 
1. Develops and documents overall business plan detailing how revenue and non-revenue objectives will be achieved (includes prioritized account(s) units / opportunity list, detailed awareness plan, and pipeline and forecast rhythm plans). The employee executes this activity...
Not at all.
Partly or somewhat.
Satisfactorily but room to improve.
Very well.
With excellence and shows leadership.
* Fred Mussi
* Marcio Fernandes Barbosa
 
 
2. Uses business plan to guide quarterly, monthly, weekly, and daily activities, time and effort. The employee executes this activity...
Not at all.
Partly or somewhat.
Satisfactorily but room to improve.
Very well.
With excellence and shows leadership.
* Fred Mussi
* Marcio Fernandes Barbosa
 
 
 
Analyze Account(s) Units

 
3. Conducts a detailed review and analysis on all account(s) units annually, and an update review quarterly to identify funded revenue opportunities and “white space” revenue opportunities. The employee executes this activity...
Not at all.
Partly or somewhat.
Satisfactorily but room to improve.
Very well.
With excellence and shows leadership.
* Fred Mussi
* Marcio Fernandes Barbosa
 
 
4. Is able to articulate the long and short-term revenue potential of any account and account unit at any time. The employee executes this activity...
Not at all.
Partly or somewhat.
Satisfactorily but room to improve.
Very well.
With excellence and shows leadership.
* Fred Mussi
* Marcio Fernandes Barbosa
 
 
5. Is able to articulate how industry, geographic, or economic trends will influence an account’s and specific account unit’s revenue potential. The employee executes this activity...
Not at all.
Partly or somewhat.
Satisfactorily but room to improve.
Very well.
With excellence and shows leadership.
* Fred Mussi
* Marcio Fernandes Barbosa
 
 
 
Segment and Prioritize Account(s) Units

 
6. Creates a prioritized list of account(s) units and opportunities annually and updates quarterly. The employee executes this activity...
Not at all.
Partly or somewhat.
Satisfactorily but room to improve.
Very well.
With excellence and shows leadership.
* Fred Mussi
* Marcio Fernandes Barbosa
 
 
7. Uses prioritized account(s) units / opportunity list to organize and prioritize sales execution time and efforts. The employee executes this activity...
Not at all.
Partly or somewhat.
Satisfactorily but room to improve.
Very well.
With excellence and shows leadership.
* Fred Mussi
* Marcio Fernandes Barbosa
 
 
8. Is able to articulate and defend the account(s) units/opportunity prioritization in context of the assigned revenue and non-revenue objectives. The employee executes this activity...
Not at all.
Partly or somewhat.
Satisfactorily but room to improve.
Very well.
With excellence and shows leadership.
* Fred Mussi
* Marcio Fernandes Barbosa
 
 
 
Educate / Evangelize Vision

 
9. Develops a detailed marketing awareness plan annually and updates quarterly. The employee executes this activity...
Not at all.
Partly or somewhat.
Satisfactorily but room to improve.
Very well.
With excellence and shows leadership.
* Fred Mussi
* Marcio Fernandes Barbosa
 
 
10. Drives execution of the marketing awareness plan and conducts regular status reviews. The employee executes this activity...
Not at all.
Partly or somewhat.
Satisfactorily but room to improve.
Very well.
With excellence and shows leadership.
* Fred Mussi
* Marcio Fernandes Barbosa
 
 
11. Is able to articulate how the marketing awareness plan supports the achievement of assigned revenue and non-revenue objectives. The employee executes this activity...
Not at all.
Partly or somewhat.
Satisfactorily but room to improve.
Very well.
With excellence and shows leadership.
* Fred Mussi
* Marcio Fernandes Barbosa
 
 
 
Analyze Pipeline

 
12. Conducts bi-weekly pipeline analysis to review coverage and balance, and to identify revenue engine issues. The employee executes this activity...
Not at all.
Partly or somewhat.
Satisfactorily but room to improve.
Very well.
With excellence and shows leadership.
* Fred Mussi
* Marcio Fernandes Barbosa
 
 
13. Maintains a balanced pipeline with adequate coverage based on a rolling quarterly/annual quota. The employee executes this activity...
Not at all.
Partly or somewhat.
Satisfactorily but room to improve.
Very well.
With excellence and shows leadership.
* Fred Mussi
* Marcio Fernandes Barbosa
 
 
14. Uses pipeline analysis results to organize and prioritize sales execution time and efforts. The employee executes this activity...
Not at all.
Partly or somewhat.
Satisfactorily but room to improve.
Very well.
With excellence and shows leadership.
* Fred Mussi
* Marcio Fernandes Barbosa
 
 
15. Develops and executes action plan to address personal sales execution issues identified (e.g. velocity, deal size, etc.). The employee executes this activity...
Not at all.
Partly or somewhat.
Satisfactorily but room to improve.
Very well.
With excellence and shows leadership.
* Fred Mussi
* Marcio Fernandes Barbosa
 
 
 
Generate Demand / Manage Pipeline

 
16. Develops and executes demand generation activities according to pipeline needs. The employee executes this activity...
Not at all.
Partly or somewhat.
Satisfactorily but room to improve.
Very well.
With excellence and shows leadership.
* Fred Mussi
* Marcio Fernandes Barbosa
 
 
17. Is able to articulate how specific demand generation activities will impact pipeline. The employee executes this activity...
Not at all.
Partly or somewhat.
Satisfactorily but room to improve.
Very well.
With excellence and shows leadership.
* Fred Mussi
* Marcio Fernandes Barbosa
 
 
 
Forecast / Set Expectations

 
18. Updates system opportunity information regularly. The employee executes this activity...
Not at all.
Partly or somewhat.
Satisfactorily but room to improve.
Very well.
With excellence and shows leadership.
* Fred Mussi
* Marcio Fernandes Barbosa
 
 
19. Establishes a predictable rhythm with virtual team members to collect forecast and forecast influence data. The employee executes this activity...
Not at all.
Partly or somewhat.
Satisfactorily but room to improve.
Very well.
With excellence and shows leadership.
* Fred Mussi
* Marcio Fernandes Barbosa
 
 
20. Produces forecasts that are complete, on-time and accurate. The employee executes this activity...
Not at all.
Partly or somewhat.
Satisfactorily but room to improve.
Very well.
With excellence and shows leadership.
* Fred Mussi
* Marcio Fernandes Barbosa
 
 
21. Regularly produces forecast that is within ± 10% of actual production. The employee executes this activity...
Not at all.
Partly or somewhat.
Satisfactorily but room to improve.
Very well.
With excellence and shows leadership.
* Fred Mussi
* Marcio Fernandes Barbosa
 
 
22. Is able to articulate and defend the total forecast including opportunity dependencies and other factors. The employee executes this activity...
Not at all.
Partly or somewhat.
Satisfactorily but room to improve.
Very well.
With excellence and shows leadership.
* Fred Mussi
* Marcio Fernandes Barbosa
 
 
23. Is able to articulate and defend a single opportunity forecast with specific and relevant opportunity details. The employee executes this activity...
Not at all.
Partly or somewhat.
Satisfactorily but room to improve.
Very well.
With excellence and shows leadership.
* Fred Mussi
* Marcio Fernandes Barbosa
 
 
 
Account Development


Desired Outcome:

Deep account penetration and high customer satisfaction.
 
 
 
Understand Account(s) Units

 
24. Creates and maintains a “map” or other record of the account organizational structure including how individual operating or buying units relate to each other and the larger organization. The employee executes this activity...
Not at all.
Partly or somewhat.
Satisfactorily but room to improve.
Very well.
With excellence and shows leadership.
* Fred Mussi
* Marcio Fernandes Barbosa
 
 
25. Creates and maintains a detailed list or “business map” of the account’s business goals, objectives and initiatives The employee executes this activity...
Not at all.
Partly or somewhat.
Satisfactorily but room to improve.
Very well.
With excellence and shows leadership.
* Fred Mussi
* Marcio Fernandes Barbosa
 
 
26. Creates and maintains a detailed list or “business map” of each account unit’s business goals, objectives and initiatives. The employee executes this activity...
Not at all.
Partly or somewhat.
Satisfactorily but room to improve.
Very well.
With excellence and shows leadership.
* Fred Mussi
* Marcio Fernandes Barbosa
 
 
27. Is able to articulate, at any given time, the long-term vision, business imperatives and fiscal priorities for the account and for each account unit within the account. The employee executes this activity...
Not at all.
Partly or somewhat.
Satisfactorily but room to improve.
Very well.
With excellence and shows leadership.
* Fred Mussi
* Marcio Fernandes Barbosa
 
 
28. Is able to articulate the IT and data integration / management maturity with supporting details for each account unit. The employee executes this activity...
Not at all.
Partly or somewhat.
Satisfactorily but room to improve.
Very well.
With excellence and shows leadership.
* Fred Mussi
* Marcio Fernandes Barbosa
 
 
29. Creates and maintains a relevant list or “map” of competitive installations and preferences within each account unit. The employee executes this activity...
Not at all.
Partly or somewhat.
Satisfactorily but room to improve.
Very well.
With excellence and shows leadership.
* Fred Mussi
* Marcio Fernandes Barbosa
 
 
30. Creates and maintains a list or “map” of relevant partners and service providers for the account and for each account unit. The employee executes this activity...
Not at all.
Partly or somewhat.
Satisfactorily but room to improve.
Very well.
With excellence and shows leadership.
* Fred Mussi
* Marcio Fernandes Barbosa
 
 
 
Develop Account Plan(s)

 
31. Develops and maintains a detailed account plan outlining the account goals – both long and short-term - and how they will be achieved (includes reference to relevant account’s business goals, IT maturity, relevant competitive landscape, relevant partners / providers, awareness plan, relationship plan, and identified opportunities). The employee executes this activity...
Not at all.
Partly or somewhat.
Satisfactorily but room to improve.
Very well.
With excellence and shows leadership.
* Fred Mussi
* Marcio Fernandes Barbosa
 
 
32. Develops and maintains a detailed account plan for each account unit outlining the account unit goals – both long and short-term – and how they will be achieved. The employee executes this activity...
Not at all.
Partly or somewhat.
Satisfactorily but room to improve.
Very well.
With excellence and shows leadership.
* Fred Mussi
* Marcio Fernandes Barbosa
 
 
33. Is able to articulate how any individual account-related or account unit-related activity supports the overall account plan. The employee executes this activity...
Not at all.
Partly or somewhat.
Satisfactorily but room to improve.
Very well.
With excellence and shows leadership.
* Fred Mussi
* Marcio Fernandes Barbosa
 
 
34. Uses the account plan and account unit plans to organize and prioritize sales execution activities. The employee executes this activity...
Not at all.
Partly or somewhat.
Satisfactorily but room to improve.
Very well.
With excellence and shows leadership.
* Fred Mussi
* Marcio Fernandes Barbosa
 
 
35. Develops and maintains a collaborative account plan with key decision makers at the account and/or account unit (for those accounts and/or account units with a sufficient INFA footprint and relationship). The employee executes this activity...
Not at all.
Partly or somewhat.
Satisfactorily but room to improve.
Very well.
With excellence and shows leadership.
* Fred Mussi
* Marcio Fernandes Barbosa
 
 
 
Create Awareness

 
36. Develops an awareness development plan and executes according to the plan. The employee executes this activity...
Not at all.
Partly or somewhat.
Satisfactorily but room to improve.
Very well.
With excellence and shows leadership.
* Fred Mussi
* Marcio Fernandes Barbosa
 
 
37. Uses account awareness plan to drive execution of awareness activities and resources. The employee executes this activity...
Not at all.
Partly or somewhat.
Satisfactorily but room to improve.
Very well.
With excellence and shows leadership.
* Fred Mussi
* Marcio Fernandes Barbosa
 
 
38. Is able to articulate how any individual marketing or awareness activity supports the awareness development plan. The employee executes this activity...
Not at all.
Partly or somewhat.
Satisfactorily but room to improve.
Very well.
With excellence and shows leadership.
* Fred Mussi
* Marcio Fernandes Barbosa
 
 
 
Develop Key Relationships

 
39. Creates and maintains a detailed “player map” of all relevant account and account unit individuals and influencers. The employee executes this activity...
Not at all.
Partly or somewhat.
Satisfactorily but room to improve.
Very well.
With excellence and shows leadership.
* Fred Mussi
* Marcio Fernandes Barbosa
 
 
40. Develops and executes a plan to achieve desired relationship with identified account and account unit individuals and influencers (e.g. decision makers, influencers, customer champions, etc.). The employee executes this activity...
Not at all.
Partly or somewhat.
Satisfactorily but room to improve.
Very well.
With excellence and shows leadership.
* Fred Mussi
* Marcio Fernandes Barbosa
 
 
41. Is able to articulate how account unit individuals influence individuals and decisions made at the account level. The employee executes this activity...
Not at all.
Partly or somewhat.
Satisfactorily but room to improve.
Very well.
With excellence and shows leadership.
* Fred Mussi
* Marcio Fernandes Barbosa
 
 
 
Identify Opportunities

 
42. Conducts quarterly account unit “white space” analysis and review. The employee executes this activity...
Not at all.
Partly or somewhat.
Satisfactorily but room to improve.
Very well.
With excellence and shows leadership.
* Fred Mussi
* Marcio Fernandes Barbosa
 
 
43. Conducts annual technology “portfolio review” with key account unit individuals. The employee executes this activity...
Not at all.
Partly or somewhat.
Satisfactorily but room to improve.
Very well.
With excellence and shows leadership.
* Fred Mussi
* Marcio Fernandes Barbosa
 
 
44. Conducts annual technology “portfolio review” with account (across units) if appropriate. The employee executes this activity...
Not at all.
Partly or somewhat.
Satisfactorily but room to improve.
Very well.
With excellence and shows leadership.
* Fred Mussi
* Marcio Fernandes Barbosa
 
 
45. Is able, at any time, to identify multiple potential revenue opportunities at each account unit. The employee executes this activity...
Not at all.
Partly or somewhat.
Satisfactorily but room to improve.
Very well.
With excellence and shows leadership.
* Fred Mussi
* Marcio Fernandes Barbosa
 
 
46. Is able to articulate the quantified business impact to the account unit of every potential opportunity. The employee executes this activity...
Not at all.
Partly or somewhat.
Satisfactorily but room to improve.
Very well.
With excellence and shows leadership.
* Fred Mussi
* Marcio Fernandes Barbosa
 
 
 
Drive Customer Success

 
47. Conducts regular account unit deployment reviews with key account unit individuals. The employee executes this activity...
Not at all.
Partly or somewhat.
Satisfactorily but room to improve.
Very well.
With excellence and shows leadership.
* Fred Mussi
* Marcio Fernandes Barbosa
 
 
48. Achieves high customer satisfaction ratings from all account unit key individuals. The employee executes this activity...
Not at all.
Partly or somewhat.
Satisfactorily but room to improve.
Very well.
With excellence and shows leadership.
* Fred Mussi
* Marcio Fernandes Barbosa
 
 
49. Is able to call on account unit key individuals to serve as references and/or perform other functions to the benefit of INFA. The employee executes this activity...
Not at all.
Partly or somewhat.
Satisfactorily but room to improve.
Very well.
With excellence and shows leadership.
* Fred Mussi
* Marcio Fernandes Barbosa
 
 
 
Opportunity Management

Desired Outcome:

Higher than average win rate with high ROI of revenue vs. cost of sales.

 
 
 
All Areas of Opportunity Management for All Activities
 
 
50. Develops and shares a detailed opportunity win-plan (includes opportunity strategy, relationship building plan, negotiating plan, etc.) The employee executes this activity...
Not at all.
Partly or somewhat.
Satisfactorily but room to improve.
Very well.
With excellence and shows leadership.
* Fred Mussi
* Marcio Fernandes Barbosa
 
 
51. Uses opportunity win-plan to guide opportunity activities, time and effort. The employee executes this activity...
Not at all.
Partly or somewhat.
Satisfactorily but room to improve.
Very well.
With excellence and shows leadership.
* Fred Mussi
* Marcio Fernandes Barbosa
 
 
 
Qualify Opportunity

 
52. Uses Insight framework and verifiable outcomes to categorize opportunity and guide opportunity activities. The employee executes this activity...
Not at all.
Partly or somewhat.
Satisfactorily but room to improve.
Very well.
With excellence and shows leadership.
* Fred Mussi
* Marcio Fernandes Barbosa
 
 
53. Updates opportunity system information daily with most recent changes. The employee executes this activity...
Not at all.
Partly or somewhat.
Satisfactorily but room to improve.
Very well.
With excellence and shows leadership.
* Fred Mussi
* Marcio Fernandes Barbosa
 
 
54. Conducts qualification exercise on each opportunity for each resource need before allocating resources. The employee executes this activity...
Not at all.
Partly or somewhat.
Satisfactorily but room to improve.
Very well.
With excellence and shows leadership.
* Fred Mussi
* Marcio Fernandes Barbosa
 
 
55. Is able to articulate current opportunity value, competitive situation, compelling event, and timing on any active opportunity at any time. The employee executes this activity...
Not at all.
Partly or somewhat.
Satisfactorily but room to improve.
Very well.
With excellence and shows leadership.
* Fred Mussi
* Marcio Fernandes Barbosa
 
 
56. Accurately predicts resource and time requirements on each opportunity. The employee executes this activity...
Not at all.
Partly or somewhat.
Satisfactorily but room to improve.
Very well.
With excellence and shows leadership.
* Fred Mussi
* Marcio Fernandes Barbosa
 
 
 
Develop Opportunity Relationships

 
57. Creates and maintains a list or “player map” for all relevant opportunity individuals and influencers. The employee executes this activity...
Not at all.
Partly or somewhat.
Satisfactorily but room to improve.
Very well.
With excellence and shows leadership.
* Fred Mussi
* Marcio Fernandes Barbosa
 
 
58. Develops and executes a plan to achieve desired relationship with identified opportunity individuals and influencers (e.g. decision makers, influencers, customer champions, etc.). The employee executes this activity...
Not at all.
Partly or somewhat.
Satisfactorily but room to improve.
Very well.
With excellence and shows leadership.
* Fred Mussi
* Marcio Fernandes Barbosa
 
 
 
Engage and Drive Resources

 
59. Assembles and motivates a virtual opportunity team of required resources. The employee executes this activity...
Not at all.
Partly or somewhat.
Satisfactorily but room to improve.
Very well.
With excellence and shows leadership.
* Fred Mussi
* Marcio Fernandes Barbosa
 
 
60. Conducts regular opportunity review and strategy planning sessions with virtual team; updates opportunity win-plan appropriately. The employee executes this activity...
Not at all.
Partly or somewhat.
Satisfactorily but room to improve.
Very well.
With excellence and shows leadership.
* Fred Mussi
* Marcio Fernandes Barbosa
 
 
61. Develops and executes a joint evaluation plan with the key opportunity individuals. The employee executes this activity...
Not at all.
Partly or somewhat.
Satisfactorily but room to improve.
Very well.
With excellence and shows leadership.
* Fred Mussi
* Marcio Fernandes Barbosa
 
 
 
Maximize Opportunity Revenue

 
62. Includes revenue expansion discussions in opportunity review and strategy planning sessions in a disciplined way. The employee executes this activity...
Not at all.
Partly or somewhat.
Satisfactorily but room to improve.
Very well.
With excellence and shows leadership.
* Fred Mussi
* Marcio Fernandes Barbosa
 
 
63. Plans for, schedules and executes early negotiating / positioning discussions with key opportunity individuals. The employee executes this activity...
Not at all.
Partly or somewhat.
Satisfactorily but room to improve.
Very well.
With excellence and shows leadership.
* Fred Mussi
* Marcio Fernandes Barbosa
 
 
64. Is able to articulate, at any time, a compelling customer value proposition tied to customer business impact. The employee executes this activity...
Not at all.
Partly or somewhat.
Satisfactorily but room to improve.
Very well.
With excellence and shows leadership.
* Fred Mussi
* Marcio Fernandes Barbosa
 
 
 
Drive to Timely Closure


 
65. Maps customer buying cycle and process to INFA sales process and adjusts opportunity win-plan accordingly. The employee executes this activity...
Not at all.
Partly or somewhat.
Satisfactorily but room to improve.
Very well.
With excellence and shows leadership.
* Fred Mussi
* Marcio Fernandes Barbosa
 
 
66. Engages procurement and legal appropriately according to opportunity win-plan. The employee executes this activity...
Not at all.
Partly or somewhat.
Satisfactorily but room to improve.
Very well.
With excellence and shows leadership.
* Fred Mussi
* Marcio Fernandes Barbosa
 
 
67. Develops and executes joint close-plan with key opportunity individuals. The employee executes this activity...
Not at all.
Partly or somewhat.
Satisfactorily but room to improve.
Very well.
With excellence and shows leadership.
* Fred Mussi
* Marcio Fernandes Barbosa
 
 
68. Engages INFA executive resources to accelerate or leverage the customer buying cycle. The employee executes this activity...
Not at all.
Partly or somewhat.
Satisfactorily but room to improve.
Very well.
With excellence and shows leadership.
* Fred Mussi
* Marcio Fernandes Barbosa
 
 
69. Includes actions to address customer perceived risk in opportunity win-plan. The employee executes this activity...
Not at all.
Partly or somewhat.
Satisfactorily but room to improve.
Very well.
With excellence and shows leadership.
* Fred Mussi
* Marcio Fernandes Barbosa
 
 
 
Manage Customer Expectations

 
70. Includes deployment / implementation plan as part of joint close-plan in a disciplined way. The employee executes this activity...
Not at all.
Partly or somewhat.
Satisfactorily but room to improve.
Very well.
With excellence and shows leadership.
* Fred Mussi
* Marcio Fernandes Barbosa
 
 
71. Is able to articulate the value of deployment / implementation plan at any time. The employee executes this activity...
Not at all.
Partly or somewhat.
Satisfactorily but room to improve.
Very well.
With excellence and shows leadership.
* Fred Mussi
* Marcio Fernandes Barbosa
 
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