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2011
September
I
Influence of celebrity endorsements on attitudes t
Influence of celebrity endorsements on attitudes t
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Does the attractiveness of the celebrity endorser affect your willingness to be associated with the not for profit organization?
Yes, Definitely
Yes, Probably
Maybe
No, Probably
No, Definitely
An unattractive celebrity endorser would decrease my willingness to be associated with the not for profit organization.
Strongly Agree
Agree
Neutral
Disagree
Strongly Disagree
Does the physical attractiveness of the celebrity endorser affect your understanding of the not for profit orgaization?
Yes, Definitely
Yes, Probably
Maybe
No, Probably
No, Definitely
Will the physical attractiveness of the celebrity endorser increase your trust in the not for profit organization?
Yes, Definitely
Yes, Probably
Maybe
No, Probably
No, Definitely
Does the credibility of the celebrity endorser matter in your willingness to be associated with the not for profit organization?
Yes, Definitely
Yes, Probably
Maybe
No, Probably
No, Definitely
Will the credibility of the celebrity endorser affect your understanding of the not for profit organization?
Yes, Definitely
Yes, Probably
Maybe
No, Probably
No, Definitely
A credible celebrity endorser increases your trust in the not for profit organization. How much do you agree with this statement?
Strongly Agree
Agree
Neutral
Disagree
Strongly Disagree
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