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| * 1.Please specify in which category the hotel belongs |
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| * 2.Please specify the number of rooms in the hotel | | |
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| * 3.Do you use Search-Engine-Optimization (SEO)? |
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| * 4.Do you use internet advertising? |
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| If you answered yes in the above question, which type of internet advertising do you use?(you may choose as many as they apply in your case) |
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5.Do you use Directory listings?
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| * (If you answer "No" in this and you have answered "No" in both 4 and 3 questions also,go to question number n) |
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6.How long have you used...?
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| 7.Is SEO assigned to an outside contractor? |
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| 8.Is placement of the ads assigned to an online media agency (for the internet advertising case) |
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9.How would you rate the value for money of...
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10.Do you believe that the "brand" element of the hotel is enhanced positively by...?
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11.How would you rate the effectiveness of ... in producing immediate results?
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12.What percentage does ... represent on your marketing expenses?
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| 13.How would you rate Internet advertising's effectiveness compared to...?
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| 14.What percentage of your site visitors make their booking through your site? |
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| 15.Do you have a "booking engine" in your site? |
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| 16.Which type of your clientelle makes the most bookings directly from your site? |
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| 17.What is the percentage of your online sales that is booked directly from your site? |
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| 18.Do you use online travel agents? |
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| 19.Overall, how would you rate your experience with the online travel agents? |
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| 20.In the future you expect to work more,or less with the online travel agents? |
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| 21.What is the percentage of your total sales booked online (both directly from your site and from online TAs)? |
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| What are the reasons for not using SEO?(Did you use it in the past and were not satisfied?Please explain briefly) | | |
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| What are the reasons for not using internet advertisement | | |
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