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What is the first name that comes to mind when you think of a Tablet PC (please tick only one)?
 
Apple iPad
 
Blackberry Playbook
 
Samsung Galaxy Tab
 
Archos 101 Android Tablet
 
Other, please specify:
 
 
 
 
Where did you learn about this product (please tick only one)?
 
Television
 
Radio
 
Newspaper
 
Magazine
 
Internet/Website
 
Friend/Relative
 
Other, please specify:
 
 
 
 
Are you aware of the Apple iPad device?
 
Yes
 
No
 
 
 
Do you own an iPad?
 
Yes. Your questionnaire is completed. Thank you for your participation.
 
No. Please proceed to question 5.
 
 
 
Have you every thought of purchasing an iPad?
 
Yes
 
No
 
 
 
Do you own any Apple products?
 
No
 
Yes, please specify:
 
 
 
 
Rank the following factors on how they influence your decision to purchase an iPad on a scale from 1-4, where 1="Most important" and 4="Least important". (Please only mention each number only once)
Price
Brand name
Product features
Appearance
 
 
The price of the Apple iPad starts at SGD$728 for a 16GB with Wi-Fi model. Rate the satisfaction of the price.
Extremely Satisfied Satisfied Neutral Dissatisfied Extremely Dissatisfied
Price satisfaction
 
 
 
What price range would you consider paying for the iPad 16GB with Wi-Fi?
 
$500 to $600
 
$600 to $700
 
$700 to $800
 
$800 to $900
 
$900 to $1000
 
 
 
The Apple iPad 16GB with Wi-Fi model has a 9.7 inch screen. Do you think that the size is suitable?
 
Yes. Please proceed to question 12.
 
No. Please proceed to question 11.
 
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