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London Zoo has a wide variety of animals to enjoy upon visiting with a large range of animals within species. However, the big cat family appears to be underepresented despite a high level of popularity for this calssifiication. We are proposing to add a jaguar exhibit to London Zoo in order not only to preserve them as a species due to a threat in their habitat from deforestaton in South America as well as at risksfrom poachers leading it to be put on the endangered species list in the 1970s.
This survey will seek to analyse whether a new jaguar exhibit is feasible and commerically viable.
 
 
 
When visiting the Zoo How Important is the big cats section?
 
Not Important
 
Not a priority
 
Average
 
Important
 
Very Important
 
 
 
How important is conservation to you , in particular with regard to the jaguar and should ZSL intervene regarding the falling numbers of jaguars?
 
Yes Conservation is important and Yes ZSL should Intervene
 
Yes it is important but ZSL should focus elsewhere
 
Somewhat important but do ot see it as a concern for ZSL
 
Not Importan at all
 
 
 
How interested would you be in seeing a jaguar at London Zoo?
 
Not interested
 
Indifferent
 
Slight Interest
 
Strong Interest
 
 
 
How much extra would you be willing to pay with the addition of a Jaguar exhibition? Adult prices are £18.50 in Winter and £22 in Summer
 
£0.50
 
£1
 
£2
 
£3
 
£4
 
£5
 
£6
 
£7
 
£8
 
£9
 
£10
 
Other
 
 
 
 
What is the maximum extra you would be willing to pay in order to see a jaguar? In Summer Entrance is £22 and in Winter it is £18.50 this is for an adult.
 
£0.50
 
£1
 
£2
 
£3
 
£4
 
£5
 
£6
 
£7
 
£8
 
£9
 
£10

 
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