JC Penney Marketing Plan

* How often do you buy from JC Penney?

Every time I shop

A few times a year

Once a year

Only on sales

Never

* On average, how much do you spend at JC Penney per visit?

$0 – $10

$11 – $50

$51 – $100

More than $100

* Do you think JC Penny sells high quality merchandise?

Yes

No

* What would appeal to you most with cheaper prices at JC Penney?

* What is the first image that comes to your mind when you think of JC Penny?

Cheaper price

Sale

Coupons

Expensive store

* Which of the following strategies do like the best when you shop at JC Penney?

Everything low price

Buy one get 2nd 510% off)

$10 off of $50 purchase

Store coupons with regular prices

* How conveniently JC Penney stores are organized to find what you want?

I can easily find by my self

I can find with the help of sales associate

Very difficult to find

* How helpful the in-store associates are at JC Penney?

Extremely helpful

Very helpful

Somewhat helpful

Not helpful

* Do you have JC Penney credit card?

Yes

No

* Which one of the following best describes your age group?

18 – 22 Years

23 – 30 Years

31 – 40 Years

More than 40 Years