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How big a fan are you of the following sports or leagues?
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* How many NASCAR races have you attended in the last 12 months? |
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* Approximately how many NASCAR races have you watched on TV in the last 12 months? |
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* How long have you been a fan of NASCAR? |
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* Who is your favorite NASCAR driver? |
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* Please indicate if you watched any of the following recent NASCAR Sprint Cup races? (Select all that apply) |
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* In total, approximately how much of the NASCAR race TV broadcast on Sunday, July 5th did you watch? |
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* Did you watch any of the following programming before and after the NASCAR race TV broadcast on Sunday, July 5th? Select all that apply. |
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| What are the companies or brands that you most associate with NASCAR or that come to mind as sponsors of NASCAR, its drivers, teams or racetracks? Please list up to ten brands in the space below (each sponsor on a separate line please). | | |
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* Which of the following insurance companies do you believe to be sponsors in NASCAR? (Select all that apply) |
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* Which of the following brands do you recall seeing TV commercials or advertisements for during the TV broadcast of the July 5th race at Daytona International Speedway on NBC? (Select all that apply) |
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* Which of the following quick service restaurants do you believe to be sponsors in NASCAR? (Select all that apply) |
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* Which of the following brands do you recall seeing TV commercials or advertisements for during the TV broadcast of the July 5th race at Daytona International Speedway on NBC? (Select all that apply) |
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* Which of the following auto brands do you believe to be sponsors in NASCAR? (Select all that apply) |
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* Which of the following brands do you recall seeing TV commercials or advertisements for during the TV broadcast of the July 5th race at Daytona International Speedway on NBC? (Select all that apply) |
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* Which of the following packaged meat brands do you believe to be sponsors in NASCAR? (Select all that apply) |
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* Which of the following brands do you recall seeing TV commercials or advertisements for during the TV broadcast of the July 5th race at Daytona International Speedway on NBC? (Select all that apply) |
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* Which of the following soft drink brands do you believe to be sponsors in NASCAR? (Select all that apply) |
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Dr Pepper (e.g. regular, diet, etc.)
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7UP (e.g. regular, diet, etc.)
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Sprite (e.g. regular, diet, Sprite Zero, etc.)
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Coca-Cola (e.g. regular, diet, Coke Zero, etc.)
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Pepsi (e.g. regular, diet, Pepsi Max, etc.)
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Mountain Dew (e.g. regular, diet, etc.)
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* Which of the following brands do you recall seeing TV commercials or advertisements for during the TV broadcast of the July 5th race at Daytona International Speedway on NBC? (Select all that apply) |
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Dr Pepper (e.g. regular, diet, etc.)
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Sprite (e.g. regular, diet, Sprite Zero, etc.)
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Pepsi (e.g. regular, diet, Pepsi Max, etc.)
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Mountain Dew (e.g. regular, diet, etc.)
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Coca-Cola (e.g. regular, diet, Coke Zero, etc.)
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7UP (e.g. regular, diet, etc.)
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* Which of the following wireless service companies do you believe to be sponsors in NASCAR? (Select all that apply) |
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* Which of the following brands do you recall seeing TV commercials or advertisements for during the TV broadcast of the July 5th race at Daytona International Speedway on NBC? (Select all that apply) |
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* Which of the following mortgage companies that provide mortgage financing and refinancing do you believe to be sponsors in NASCAR? (Select all that apply) |
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* Which of the following brands do you recall seeing TV commercials or advertisements for during the TV broadcast of the July 5th race at Daytona International Speedway on NBC? (Select all that apply) |
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* Which of the following energy drink brands do you believe to be sponsors in NASCAR? (Select all that apply) |
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* Which of the following brands do you recall seeing TV commercials or advertisements for during the TV broadcast of the July 5th race at Daytona International Speedway on NBC? (Select all that apply) |
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* Which of the following motor oil brands do you believe to be sponsors in NASCAR? (Select all that apply) |
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* Which of the following brands do you recall seeing TV commercials or advertisements for during the TV broadcast of the July 5th race at Daytona International Speedway on NBC? (Select all that apply) |
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* Which of the following beer brands do you believe to be sponsors in NASCAR? (Select all that apply) |
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* Which of the following brands do you recall seeing TV commercials or advertisements for during the TV broadcast of the July 5th race at Daytona International Speedway on NBC? (Select all that apply) |
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* Which of the following tire brands do you believe to be sponsors in NASCAR? (Select all that apply) |
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* Which of the following brands do you recall seeing TV commercials or advertisements for during the TV broadcast of the July 5th race at Daytona International Speedway on NBC? (Select all that apply) |
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* Which of the following casual dining restaurants do you believe to be sponsors in NASCAR? (Select all that apply) |
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* Which of the following brands do you recall seeing TV commercials or advertisements for during the TV broadcast of the July 5th race at Daytona International Speedway on NBC? (Select all that apply) |
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* Which of the following home improvement store brands do you believe to be sponsors in NASCAR? (Select all that apply) |
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* Which of the following brands do you recall seeing TV commercials or advertisements for during the TV broadcast of the July 5th race at Daytona International Speedway on NBC? (Select all that apply) |
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* Which of the following banks do you believe to be sponsors in NASCAR? (Select all that apply) |
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* Which of the following brands do you recall seeing TV commercials or advertisements for during the TV broadcast of the July 5th race at Daytona International Speedway on NBC? (Select all that apply) |
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* Which of the following brands of candy do you believe to be sponsors in NASCAR? (Select all that apply) |
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* Which of the following brands do you recall seeing TV commercials or advertisements for during the TV broadcast of the July 5th race at Daytona International Speedway on NBC? (Select all that apply) |
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* When watching the live TV broadcast of NASCAR races, in general do you know which companies are sponsors of NASCAR, its drivers, teams, or racetracks and which advertisers do not have a direct affiliation with NASCAR, its drivers, teams, or racetracks? |
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* In what U.S. region do you currently reside? |
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* What state do you live in? |
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* How would you describe the area where you currently reside? |
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* How many children under the age of 18 currently reside in your household? |
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* Do you consider yourself to be…? |
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* Are you of Hispanic, Latino, or Spanish origin? |
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* What is your total annual household income? |
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