KAGOME customary survey

Which flavor of juice do you prefer?

Which kind of juice do you prefer?

	Low concentrated juice (30%vegetable or fruit)	Compound juice (30%vegetable 60%fruit)	Intermediate juice(50%vegetable 50%fruit)	100%fruit juice (apple or grape)	100%vegetable juice (tomato or carrot)
Consumer tastes

How these facts influence you when you decide to buy a 100% vegetable fruit juice?

The highest price you will pay for 350ml vegetable and fruit juice?

Which type of shop do you prefer when you want to buy a juice?

Would you choose same juice which you thought the flavor is good?

Have you bought KAGOME products before?

If KAGOME develops new products which according to Chinese consumers’ flavor of juice, would you give it a try?

The best price you think for the 350ml 100% vegetable and fruit juice would be (￥2.00 to ￥10.00）

After the questionarie, would you give a try?

	Yes, it's the most important factor	Yes, if don't consider the flavour of it	Maybe	No, if don't consider the flavour of it	No, it's not the most important factor
Consumer orientation