Kate Spade Survey

How do you think about brand Kate Spade?

it’s a brand focusing on handbags

It offers a wide range of fashion products.

The brand image is young.

It is a semi-luxury brand with affordable prices.

The “Spade” logo impressed me a lot

The design is cute and playful.

Other

How often do you particularly purchase new clothing for vacation?

Every time

Once couple of months

Once a year

Seldom, when needed

I don’t separate daily clothing and vacation clothing.

Kate Spade is going to launch a summer resort series, which sector are you interested most?

Organic cotton and linen beach dresses

Urban ethnic swimwear and dresses

Urban ethnic accessories

Which color or print of swimwear are you interested most?

Pure and plain bright palette

Artistic and ethnic print pattern

Embroidery and lace pattern

Exaggerated ethnic pattern

Other

Which characteristics do you concern most when purchasing swimwear?

Which price range is acceptable for you to purchase a set of Kate Spade swimwear

60 - 120 AUD

120 - 180 AUD

180 - 240 AUD

What additional products do you buy together with swimsuit?