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2012
November
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Kellogg's Survey
Kellogg's Survey
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Hello:
You are invited to participate in our Kellogg's Survey. In this survey, approximately ten people will be asked to complete a survey that asks questions about Kellogg in Indian Market. It will take approximately thirty minutes to complete the questionnaire.
Your participation in this study is completely voluntary. There are no foreseeable risks associated with this project. However, if you feel uncomfortable answering any questions, you can withdraw from the survey at any point. It is very important for us to learn your opinions.
Your survey responses will be strictly confidential and data from this research will be reported only in the aggregate. Your information will be coded and will remain confidential. If you have questions at any time about the survey or the procedures, you may contact Karina Valiakhmedova at 0529757241 or by email at the email address specified below.
Thank you very much for your time and support. There are questions which you will find below.
Do you know about Kellogg's corn flakes?
Yes
No
Have you used it?
Yes
No
Do you like this brand?
Yes
No
N/A
What brand of corn flakes do you prefer?
Kellogg
Nestle
Name your favorite corn flakes' flavor?
Classic
Strawberry
Honey
Banana
Classic, strawberry
Honey, coconut
Chocos
N/A
Why do you buy this brand?
The flavor is good and tasty, corn flakes are crispy, kids like it
It's good for health, it helps to lose their weight
The quality is good
N/A
Do you like to add hot, warm or cold milk to corn flakes?
Hot milk
Warm milk
Cold milk
N/A
When you see advertisement of certain brand, will you buy it?
Yes
No
Not really
In case if there is any discount
N/A
Why do you think this brand doesn't succeed in Indian Market?
The price is high
Distribution limited
The price is high, distribution limited
Doesn't know
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