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On the following pages are two (2) website designs. You will be asked the same questions for each of the two (2) designs. Then you will be asked some general questions regarding our broader web strategy.

Please ensure that you scroll down and answer all of the questions on each page.




Q1. On a scale of 0 to 10, where 0 is completely inappropriate and 10 is ideal, how would you rate this design for the new Kreab Gavin Anderson global website?

Note: Please focus on the design and the look/feel as opposed to the content, which is temporary at this stage.

Inappropriate
0

1

2

3

4

5

6

7

8

9
Ideal
10

Unsure
 
 

Q2. What do you like about this design?

   
 
 
Q3. What don't you like about this design?

   
 
 



Q4. On a scale of 0 to 10, where 0 is completely inappropriate and 10 is ideal, how would you rate this design for the new Kreab Gavin Anderson global website?

Note: Please focus on the design and the look/feel as opposed to the content, which is temporary at this stage.

Please click here for the first design for comparison.

Inappropriate
0

1

2

3

4

5

6

7

8

9
Ideal
10

Unsure
 
 

Q5. What do you like about this design?

   
 
 
Q6. What don't you like about this design?

   
 
 
Q7. Are there any specific cultural considerations that need to be taken into account for your market?

   
 
 
Q8. Are there any specific search terms we need to maximise for your market? In English as well as other languages.

   
 
 
Q9. On a scale of 0 to 10, where 0 is completely unimportant and 10 is critical, how important would you say social media is for your market?

Unimportant
0

1

2

3

4

5

6

7

8

9
Critical
10

Unsure
 
 

Q10. What makes you say that?

   
 
 
Q11. How important do you think our website will be to the marketing of our firm?

 
Very important
 
Quite important
 
Not that important
 
Not at all important
 
Unsure
 
 
 
Q12. Which of the following do you think our clients or prospective clients will use our website for?

 
Finding contact details
 
Checking on our experience/expertise
 
Finding out about the network
 
Reference check on our people
 
Reference check on our services
 
Short list consideration via a search engine result
 
General background information
 
Finding office locations/addresses
 
Other
 

 
 
 
Q13. Please rank the following uses of our website in order of importance in terms of how you think our clients or prospective clients will use our website?

Please enter 1 to 8 in the spaces below to order the following potential uses of our website. For example, place a 1 in the box next to the most important usage of the website, and 8 in the least important.

Finding contact details
Checking on our experience/expertise
Finding out about the network
Reference check on our people
Reference check on our services
Short list consideration via a search engine result
General background information
Finding office locations/addresses
 
 
 

Q14. Is there anything else you would like to add about the new Kreab Gavin Anderson global website?

   
 
 
Finally, just some questions about you for demographic purposes.


Q15. What is your title at Kreab Gavin Anderson?

 
Associate
 
Executive Associate
 
Associate Director
 
Director
 
Partner
 
Managing Partner
 
Admin Staff
 
Advisor/Senior Advisor
 
Other
 
 
 
 
Q16. Which Kreab Gavin Anderson office do you work in?

 
Abu Dhabi
 
Auckland
 
Barcelona
 
Beijing
 
Brussels
 
Canberra
 
Copenhagen
 
Dubai
 
Frankfurt
 
Helsinki
 
Hong Kong
 
Jakarta
 
Jeddah
 
Lisbon
 
London
 
Madrid
 
Melbourne
 
New York
 
Oslo
 
Paris
 
Perth
 
Riyadh
 
Sao Paulo
 
Seoul
 
Singapore
 
Stockholm
 
Sydney
 
Taipei
 
Tokyo
 
Washington
 
Other
 
 
 
 
Q17. Into which of the following age groups do you fall...?

 
Under 20 years
 
20 to 30 years
 
30 to 40 years
 
40 to 50 years
 
50 to 60 years
 
Over 60 years
 
 
 
Q18. Are you...?

 
Male
 
Female
 
 
 
Q19. How long have you been working at Kreab, Gavin Anderson or Kreab Gavin Anderson?

 
Less than 12 months
 
1-2 years
 
2-4 years
 
5-7 years
 
7-10 years
 
More than 10 years
 
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