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Which of the following skin concerns have a large importance to you? Choose all that apply.
 
Facial texture (oiliness, dryness)
 
Facial tone (redness, discolouration)
 
Facial elasticity (wrinkles, firmness)
 
None of the above
 
Other
 

 
 
 
What do you look for in a facial product? Choose all that apply.
 
Speed (how fast do I see results?)
 
Power (how visible are the results?)
 
Variety (how many concerns can be addressed?)
 
Convenience
 
Affordability
 
I don’t know
 
Other
 

 
 
 
Based on your knowledge of today’s facial products, which qualities would you say are missing? Choose all that apply.
 
Speed (how fast do I see results?)
 
Power (how visible are the results?)
 
Variety (how many concerns can be addressed?)
 
Convenience
 
Affordability
 
I don’t buy facial products
 
Other
 

 
 
 
What is preventing you from purchasing facial products? Choose all that apply.
 
Price
 
Selection
 
Lack of information on products
 
I don’t need it
 
I don’t think it works
 
I don’t know
 
Other
 

 
 
Please rate how likely you would be to purchase a product that does it all (i.e. brightens, broad spectrum SPF protection, decreases appearance of pores and fine lines, provides sheer coverage for imperfections).
Very Unlikely Unlikely Neither Unlikely or Likely Likely Very Likely
 
 
 
Please rate how busy you consider yourself to be in your daily life.
Never Busy Infrequently Busy Average Frequently Busy Always Busy
 
 
 
 
To which of the following age groups do you belong?
 
Under 18
 
18 – 24
 
25 – 34
 
35 – 44
 
45 – 54
 
55 – 64
 
65 or higher
 
 
 
What is your marital status?
 
single
 
seeing someone
 
married
 
separated
 
divorced
 
widowed
 
 
 
Please select the category that most closely matches your job.
 
administrative
 
management
 
professional
 
technical
 
operational
 
self-employed
 
student
 
retired
 
Other