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2005
March
L
La Dolce Vita
La Dolce Vita
This survey will help us create a dessert destination where people can relax and enjoy desserts. We appreciate your help.
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Step 1 of 5
Directions:
Below you will find two sets of descriptions - one on your left and one on your right. If you prefer the description on your left (right), please select one of the radio buttons found in the bottom left (right) that is representative of your preference.
Please refer to the following when answering the questions.
Size
* An index card is 3.5" X 2"
Dessert Quality
*
Premium
- the quality of desserts you'd find in your local,
independent bakery or in an moderately-expensive restaurant
*
Average
- the quality of desserts you'd find at a national chain
restaurant such as Bakers' Square, Bennigan's, TGI Fridays, etc.
*
Value
- the quality that you would find in a local diner or "greasy
spoon"
Ambience
*
Upscale
- The type of atmosphere and decor you'd find at a
comfortably chic and hip local cafe
*
Average
- The type of atmosphere and decor you'd find at an
average-priced, table-service restaurant (eg. "themed" decor,
somewhat kitsch, corinthian leather booths bar stool seating
*
Utilitarian
- plastic décor, bright colors, cafeteria seating, like
Dunkin Donuts
Download time
5 minutes before movie starts
Movie starts directly after request
120 minutes before movie starts
Special Hardware required
Yes - Streaming device that connects to PC (about 150â¬)
Yes - Advanced Enterteinament Center with 200GB Harddisk, Windows Media Center OS, WLAN, DVD Writer (about 1500â¬)
Yes - SAT/VOD Reveiver with 80GB Harddisk (about 500â¬)
Price per 30min of content
0.50â¬
Free with commercial breaks (5 minutes)
Free with commercial breaks (5 minutes)
Hollywood Content
Yes - at the same time available as in Video Rental
Yes - available 1 month after Video Rental Release
No - Premium Content from national TV stations (Documentaries, Series, Kids)
Editorial Content
Brief editorial with few recommendations
Brief editorial with few recommendations
Detailled editorial with advanced recommendations, theme days, hot topics etc
Branded / Operated by
Sony
FunBox Video-on-Demand
FunBox Video-on-Demand
Please rank the following dessert outlets based on your spending. (1- Most, 9- Least)
Note: You cannot use a rank or number twice (e.g., Ice Creams Stores and Starbucks CANNOT have the same rank of 5)
Krispy Kreme/Dunkin Donuts
-- Select --
1
2
3
4
5
6
7
8
9
High end specialty chocolate stores (Godiva, Ghiradelli, See's, Teuschers, etc.)
-- Select --
1
2
3
4
5
6
7
8
9
High end specialty bakery
-- Select --
1
2
3
4
5
6
7
8
9
Super-market bakery
-- Select --
1
2
3
4
5
6
7
8
9
Ice cream stores
-- Select --
1
2
3
4
5
6
7
8
9
Starbucks
-- Select --
1
2
3
4
5
6
7
8
9
Retail outlets (off the shelf, pre-packaged desserts)
-- Select --
1
2
3
4
5
6
7
8
9
Panera Bread/Cosi's/Corner Bakery
-- Select --
1
2
3
4
5
6
7
8
9
Other
-- Select --
1
2
3
4
5
6
7
8
9
Rate Dunkin Donuts on a scale of 1 to 5 based on your perception (Skip if you have never been to a Dunkin Donuts).
1 (Low)
2
3 (Neutral)
4
5 (High)
Price
Portion Size
Quality
Ambiance
Rate Panera Bread/Cosi's/Corner Bakery on a scale of 1 to 5 based on your perception (Skip if you have never been to these stores).
1 (Low)
2
3 (Neutral)
4
5 (High)
Price
Portion Size
Quality
Ambiance
Rate your Specialty Bakery / Chocolate Shop on a scale of 1 to 5 based on your perception.
1 (Low)
2
3 (Neutral)
4
5 (High)
Price
Portion Size
Quality
Ambiance
Rate Starbucks on a scale of 1 to 5 based on your perception (Skip if you have never been to a Starbucks).
1 (Low)
2
3 (Neutral)
4
5 (High)
Price
Portion Size
Quality
Ambiance
What would your ideal dessert shop look like?
Panera Bread/Cosi's/Corner Bakery
Starbucks
Krispy Kreme/Dunkin Donuts
Specialty Bakery
Ice cream stores
High end specialty chocolate stores (Godiva)
Other
Comments / Suggestions for our dessert shop?
Please contact
[email protected]
if you have any questions regarding this survey.
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