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Enter answers as they appear on paper questionnaires. |
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| How many times a year do you visit Outlet Centers to do your shopping? | | |
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Did you come to the Outlets today planning to visit Lane Bryant? |
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What was the primary reason you visited Lane Bryant today? |
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For what specific items were you looking for? (Select all that apply) |
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Would you categorize the style of the item you are looking for as Fashion or Basic?
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What encouraged you to go into the store? |
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Did you purchase anything from the Lane Bryant Outlet today? |
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Why did you not make a purchase from the Lane Bryant Outlet today? |
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| What size are you looking for? | | |
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| What color were you looking for? | | |
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| What was the item you were looking for? | | |
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| What were you willing to pay for it? | | |
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| Where else could you get it? | | |
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Was it too high to reach? |
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Were they assisting other customers? |
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Where are you going next to find what you are looking for? |
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Does it help you make a purchase when you see the product put together to make outfits? |
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Do you think we show enough outfits? |
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How good were the deals in the store today? Please use a scale from 1 to 5, where 1 is nothing special and 5 is excellent deals.
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What do you typically pay for each of the following types of items at an Outlet center? (Please provide a specific number that is about average)
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Not including today, have you ever visited a Lane Bryant Outlet store (not retail) before? |
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| How many times have you made a purchase at a Lane Bryant Outlet store in the past year? | | |
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Have you ever visited a Lane Bryant retail store (not at an Outlet center)? |
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| How many times have you made a purchase at a Lane Bryant retail store in the past year? | | |
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How does the Lane Bryant Outlet compare to the Lane Bryant retail store? |
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| Is there something that you specifically did not like about the Lane Bryant Outlets store? | | |
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Do you have a Lane Bryant credit card? |
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On a 0-10 scale, where 10 is most likely, how likely would you be to recommend Lane Bryant Outlet to a friend or family member?
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Would you mind sharing your general clothing size? |
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Into which ethnic group do you classify yourself? |
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