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  2. 2016
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Questions marked with a * are required Exit Survey
 
 
* Please indicate your gender.
 
Male
 
Female
 
 
 
* The following questions are about this NBA Centre Court event and your general NBA opinions. At what point in the day are you at NBA Centre Court? Would you say you just arrived, are in the middle of your visit, or are close to leaving?
 
I just arrived at NBA Centre Court
 
I am in the middle of my visit to NBA Centre Court
 
I am close to leaving NBA Centre Court for the day
 
 
 
From which of the following did you learn about NBA Centre Court? (Select all that apply)
 
NBA.com
 
Facebook
 
Twitter
 
Other Social Media
 
Mobile app
 
Sports Website (e.g., ESPN.com)
 
News Website
 
Ticketmaster.com
 
Other Internet Site
 
Email from the NBA/NBA teams
 
Newspaper
 
Radio
 
Sponsors’ Displays/Promotions
 
Television broadcast of an NBA game
 
Local Television (e.g., late night news)
 
At an NBA game
 
Word of Mouth (Friends/Family)
 
At a Store
 
When I walked by it today
 
Other
 
I don’t remember

 
 
 
Please indicate the aspects of NBA Centre Court that you are highly satisfied with. Choose all that apply.
 
Retail store
 
Photo opportunities
 
Ticket price/ value
 
Watching competitive games on Home Court
 
Clinic and instructional courts
 
Selection and quality of concessions
 
Free giveaways
 
Open basketball contests
 
Player and Legend appearances

 
 
 
* How satisfied are you with the overall experience at NBA Centre Court?
 
Very satisfied
 
Somewhat satisfied
 
Neither satisfied nor dissatisfied
 
Somewhat unsatisfied
 
Very unsatisfied
 
 
 
* About how much money will you personally spend here today on food/beverages? Please note that the below values refer to the Canadian Dollar.
 
Zero
 
C$1 - $10
 
C$11 - $20
 
C$21 - $30
 
C$31 - $50
 
C$51 - $75
 
C$76 - $100
 
C$101 - $200
 
More than C$200
 
 
 
* Similarly, how much money will you personally spend here today on merchandise? The below values still refer to the Canadian Dollar.
 
Zero
 
C$1 - $10
 
C$11 - $20
 
C$21 - $30
 
C$31 - $50
 
C$51 - $75
 
C$76 - $100
 
C$101 - $200
 
More than C$200
 
 
 
* As a result of this event, has your opinion of the NBA changed?
 
It has improved a lot
 
It has improved a little bit
 
It has remained the same
 
It has gotten a little bit worse
 
It has gotten a lot worse
 
 
 
As a result of NBA Centre Court, are you more likely to do any of the following NBA actions? (Select all that apply)
 
Buy NBA apparel/merchandise, trading cards
 
Visit NBA.com / an NBA team website
 
Attend NBA games
 
Play in an NBA fantasy sports league
 
Play NBA video games
 
Read about the NBA in a magazine/newspaper (print/online) or online sports site (e.g., ESPN.com)
 
Play basketball
 
Follow/discuss the NBA on social media (e.g., Facebook, YouTube, Twitter)
 
Watch NBA games on TV
 
None of the above

 
 
 
What were your favorite NBA Centre Court activities? (Choose all that apply)
 
Slam Dunk Courts
 
BMO Kidsfest Court
 
Panini “Who Do You Collect Court”
 
NBA FIT Court presented by Kumho Tire
 
JBL Pop-a-shot
 
Spalding True Believers Court
 
Kia MVP Court
 
Air Miles Flight Deck
 
The Samsung Experience
 
Tissot Time Crunch Court
 
Fan Combine
 
NBA Gatorade Invitational
 
Other
 
I did not like any of the above activities
 
I did not check out any of the above activities

 
 
As a result of the following companies' involvement with NBA Centre Court, how has your opinion changed?
Not familiar with their involvement Less favorable No change More favorable
* Samsung
* Air Miles
* JBL
* Kia
* Spalding
* Gatorade
* Kumho Tire
* BMO
* Tissot
* Panini
* NBA sponsors overall
 
 
Please rate your satisfaction with each of these activity areas at NBA Centre Court?
Did not yet visit Very unsatisfied Somewhat unsatisfied Somewhat satisfied Very satisfied
* The Samsung Experience
* Fan Combine
* Slam Dunk Courts
* Air Miles Flight Deck
* JBL Pop-a-shot
* Kia MVP Court
* NBA FIT Court presented by Kumho Tire
* Spalding True Believers Court
* NBA Gatorade Invitational
* Tissot Time Crunch Court
* BMO Kidsfest Court
* Panini “Who Do You Collect Court”
* NBA sponsor activities overall
 
 
 
* Here are the last questions to help us learn more about this event’s attendees. Which age group are you in?
 
13 - 17 years
 
18 - 20 years
 
21 - 24 years
 
25 - 34 years
 
35 - 39 years
 
40 - 49 years
 
50 years or over
 
 
 
* Where do you currently live?
 
United States
 
Canada
 
Mexico
 
Central America
 
South America
 
Europe
 
Asia
 
Australia
 
Africa
 
Other
 
 
 
What U.S. state do you live in?
 
 
 
Which best describes your ethnic/racial background? (Select all that apply)
 
White/Caucasian
 
Black/African American
 
Asian American
 
Hispanic
 
Other
 
Prefer not to answer

 
 
 
What Canadian providence/territory do you live in? (Select one)
 
Alberta
 
British Columbia
 
Manitoba
 
New Brunswick
 
Newfoundland and Labrador
 
Northwest Territories
 
Nova Scotia
 
Nunavut
 
Ontario
 
Prince Edward Island
 
Quebec
 
Saskatchewan
 
Yukon
 
 
 
What is your ethnic origin? (Select all that apply)
 
American
 
British
 
Canadian
 
Chinese
 
Dutch (Netherlands)
 
East Indian
 
English
 
Filipino
 
First Nations
 
French
 
German
 
Hungarian
 
Irish
 
Italian
 
Jewish
 
Métis
 
Norwegian
 
Polish
 
Portuguese
 
Russian
 
Scottish
 
Spanish
 
Swedish
 
Ukrainian
 
Welsh
 
Other

 
 
 
Those are all the questions we have today. Thank you for your time.