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* Which age group are you in?
 
Below 10
 
10-20
 
20-30
 
40 above
 
 
 
* What is your monthly income?
 
RM 1,000 below
 
RM 1,000-2,000
 
RM 2,000-5,000
 
RM 5,000-10,000
 
RM 10,000-50,000
 
RM 50,000 above
 
Not Working
 
Studying
 
 
 
* How much do you usually spend on toys?
 
None
 
Below RM30
 
RM 30-50
 
RM 50-100
 
RM 100-200
 
RM 200 above
 
 
 
* Which brand do you know? (Multiple Choice question)
 
Lego
 
Mega bloks
 
Kre-O
 
Oxford
 
Mattel

 
 
 
* Have you played Lego before? If yes, how often have you played it?
 
None
 
Rarely
 
Sometimes
 
Often
 
Very Often
 
 
What benefits do you think Lego have?
* Builds creativity
* Improves problem solving skills
* Improves language skills
* Builds confidence
* Encourages teamwork
* Builds their social skills
* Makes them smarter
 
 
 
* What are your expectations when you buy any Lego products?
   
 
 
Which sort of entertainment do you usually provide for your children?
* Traditional toys
* Television
* Computer games
* Video games such as Playstation, PSP, Wii, etc.
* Books
* Ipad
* Let them play outside
* Other
 
 
 
* Would you buy other similar brands that are similar to Lego?
 
Buy Lego only
 
Buy other similar Brands but not Lego
 
Buy both Lego and other brands
 
Other
 
 
 
 
* Why do you only buy Lego instead of other similar brands? (Multiple choice)
 
High Quality
 
Because I trust the brand
 
I've played with Lego before
 
I like the design and detail of each set
 
Because of the movie characters
 
I like the fact that it could be rebuilt into anything you like
 
I buy other brands also
 
Other
 

 
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