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Hello,

You have been invited to participate in our quick survey for our Marketing class at the Blanche MacDonald Centre. This is a satisfaction survey where you will be asked general questions regarding your opinions, preferences, and past experiences with the Lingerie industry (intimate apparel). It will take approximately 10 minutes to complete the questionnaire.

Your participation in this study is completely voluntary. There are no foreseeable risks associated with this project. However, if you feel uncomfortable answering any questions, you can withdraw from the survey at any point. It is very important for us to learn your opinions.

Your survey responses will be strictly confidential and data from this research will be reported only in the aggregate. Your information will be coded and will remain confidential. If you have questions at any time about the survey or the procedures, you may contact Bonnie Phan or Eryn Floer by email at [email protected].

Thank you very much for your time and support! Please start with PART ONE of the survey now by clicking on the Continue button below.

 
 
 
Having an assortment of sexy lingerie at home is important to me.
 
Strongly Agree
 
Agree
 
Neutral
 
Disagree
 
Strongly Disagree
 
 
 
Lingerie is a fashion statement.
 
Strongly Agree
 
Agree
 
Neutral
 
Disagree
 
Strongly Disagree
 
 
 
Lingerie is only worn for hygienic purposes.
 
Strongly Agree
 
Agree
 
Neutral
 
Disagree
 
Strongly Disagree
 
 
 
Comfort is my number one concern when it comes to lingerie.
 
Strongly Agree
 
Agree
 
Neutral
 
Disagree
 
Strongly Disagree
 
 
 
Sales Associates at lingerie stores make me feel comfortable enough to ask personal questions if necessary (regarding under garments).
 
Strongly Agree
 
Agree
 
Neutral
 
Disagree
 
Strongly Disagree
 
 
 
I like to have a wide selection of color choices when purchasing lingerie.
 
Strongly Agree
 
Agree
 
Neutral
 
Disagree
 
Strongly Disagree
 
 
 
I normally prefer to stick to the same style of lingerie.
 
Strongly Agree
 
Agree
 
Neutral
 
Disagree
 
Strongly Disagree
 
 
 
I enjoy trying new styles every once in a while.
 
Strongly Agree
 
Agree
 
Neutral
 
Disagree
 
Strongly Disagree
 
 
 
I purchase new lingerie every month.
 
Strongly Agree
 
Agree
 
Neutral
 
Disagree
 
Strongly Disagree
 
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