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2011
October
L
Low-Calorie Beer Survey
Low-Calorie Beer Survey
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When drinking alcohol, what do you usually drink?
Beer
Mixed Drinks
Wine
Other
N/A
How many times a week do you drink alcohol?
1-2 times
3-4 times
5-6 times
7 times
When buying beer, what do you base your decision on? Choose as many that apply.
Price
Taste
Percentage of Alcohol
Manufacturer
Number of Calories
Brand Name
Have you ever tried Budweiser's low-calorie beers, Budweiser Select and Select 55?
Yes, both
Yes, but only Budweiser Select
Yes, but only Select 55
No, neither
Rate Budweiser Select on the following:
Poor
Average
Good
Excellent
Number of Calories
Taste
Cost
Appearance
Rate Select 55 on the following:
Poor
Average
Good
Excellent
Number of Calories
Taste
Cost
Appearance
If you have not tried Budweiser Select or Select 55, what are your reasons for not trying it?
Too Expensive
Percentage of alcohol is too low
Too girly
Don't like the taste
Never heard of it
Number of Calories
N/A
With 1 being the least and 5 being the most, how targeted is low-calorie beer toward:
1
2
3
4
5
Men
Women
Gender:
Male
Female
Age:
21-25
26-30
31-40
41-50
Over 50
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