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When drinking alcohol, what do you usually drink?
 
Beer
 
Mixed Drinks
 
Wine
 
Other
 
N/A
 
 
 
How many times a week do you drink alcohol?
 
1-2 times
 
3-4 times
 
5-6 times
 
7 times
 
 
 
When buying beer, what do you base your decision on? Choose as many that apply.
 
Price
 
Taste
 
Percentage of Alcohol
 
Manufacturer
 
Number of Calories
 
Brand Name

 
 
 
Have you ever tried Budweiser's low-calorie beers, Budweiser Select and Select 55?
 
Yes, both
 
Yes, but only Budweiser Select
 
Yes, but only Select 55
 
No, neither
 
 
Rate Budweiser Select on the following:
Poor Average Good Excellent
Number of Calories
Taste
Cost
Appearance
 
 
Rate Select 55 on the following:
Poor Average Good Excellent
Number of Calories
Taste
Cost
Appearance
 
 
 
If you have not tried Budweiser Select or Select 55, what are your reasons for not trying it?
 
Too Expensive
 
Percentage of alcohol is too low
 
Too girly
 
Don't like the taste
 
Never heard of it
 
Number of Calories
 
N/A
 
 
With 1 being the least and 5 being the most, how targeted is low-calorie beer toward:
1 2 3 4 5
Men
Women
 
 
 
Gender:
 
Male
 
Female
 
 
 
Age:
 
21-25
 
26-30
 
31-40
 
41-50
 
Over 50
 
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