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Surveys
2013
January
L
Loyalty New Benefits
Loyalty New Benefits
0%
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Hello and thank you for your time today. As we mentioned in our email, we are conducting a survey on behalf of The Children's Place. We would like to invite you to take a 5-7 minute survey and earn a coupon for 20% off your next purchase of $30 or more at The Children's Place.
Your answers will help us improve so please provide honest feedback. All information will be confidential.
What loyalty or rewards programs do you belong to? Please choose 1 membership level per program or select I don’t belong to this program.
Basic Member
Frequent User
Not a Member
*
myPLACE Rewards (The Children’s Place)
*
American Eagle AE Rewards
*
DSW Rewards
*
JCP Rewards (JC Penney)
*
Gap Card
*
Rewards R Us by Babies R Us
*
Dick’s Sporting Goods ScoreCard Rewards
*
P.S. Aeropostale Rewards
*
Bloomingdale’s Loyalist
*
Old Navy Card
Basic Member
Frequent User
Not a Member
*
Gymboree Rewards
*
Best Buy Reward Zone
*
Target REDcard
*
Game Stop Power Up Rewards
*
Sears Kidvantage/Shop Your Way Rewards
*
Macy’s Star Rewards
*
J. Crew Credit Card
*
Express Next
*
Chico’s Passport Program
*
What is the primary benefit you would use in a rewards program?
Exclusive member only events
Percentage off discounts
Free birthday gift
Mobile App
Dollar off rewards certificates
Specially designed merchandise for members
First access to new merchandise
Communications about the brand
Ability to redeem points for merchandise in a separate catalog from the main retail store
Multiple reward options to choose from
Other
*
What are two additional benefits you would use in a rewards program?
(Please select 2)
Free birthday gift
Mobile App
Communications about the brand
Percentage off discounts
First access to new merchandise
Exclusive member only events
Specially designed merchandise for members
Ability to redeem points for merchandise in a separate catalog from the main retail store
Dollar off rewards certificates
Multiple reward options to choose from
Other
How appealing are each of the following features? Please rate them in terms of how likely you would be to participate in each.
Definitely would Use
Might Use
Definitely would NOT Use
*
Access to specially designed merchandise for members
*
First access to new merchandise
*
Games (online or mobile app) for your child
*
Free birthday gift for child
*
Snacks for your child while shopping
*
Member’s only hours at the store
*
In-store events with kids entertainment
*
Mobile app for Mom
*
Ability to redeem points for merchandise in a separate catalog from the main retail store
*
Please choose the top 3 features you would desire and rank them in order of 1 to 3, with 1 being your top choice and 3 being your last choice.
Games (online or mobile app) for your child
-- Select --
1
2
3
4
5
6
7
8
9
Member’s only hours at the store
-- Select --
1
2
3
4
5
6
7
8
9
Snacks for your child while shopping
-- Select --
1
2
3
4
5
6
7
8
9
In-store events with kids entertainment
-- Select --
1
2
3
4
5
6
7
8
9
First access to new merchandise
-- Select --
1
2
3
4
5
6
7
8
9
Access to specially designed merchandise for members
-- Select --
1
2
3
4
5
6
7
8
9
Free birthday gift for child
-- Select --
1
2
3
4
5
6
7
8
9
Ability to redeem points for merchandise in a separate catalog from the main retail store
-- Select --
1
2
3
4
5
6
7
8
9
Mobile app for Mom
-- Select --
1
2
3
4
5
6
7
8
9
Do you have any other comments for The Children's Place about the loyalty program, myPLACE Rewards?
Just For The Record
The following demographic questions are to make sure we listen to all types of customers. All answers will be kept confidential.
*
What is your age?
*
What is your gender?
Female
Male
What are the ages & genders of the children you purchase clothing for?
Please check all that apply
Boy
Girl
N/A
*
0-12 months
*
1-3 years old
*
4-6 years old
*
7-10 years old
*
11-13 years old
*
Roughly speaking, in what range does your total annual family income fall?
Under $25,000
$25-35,000
$35-50,000
$50-75,000
$75-100,000
$100-150,000
Over $150,000
Prefer not to answer
*
Which of the following categories best describes your ethnic background?
Caucasian/White
African American
Latino/Hispanic
Asian
Prefer not to answer
Other
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