loyalty of iPhone

Hello:

We are the students of Hong Kong Institute of Vocational Education ( Morrison Hill). We are doing the survey which is about the loyalty of Apple's iPhone. We hope that you can help to complete this questionnaire.

How many version of iPhone that did you have before?

1

2

3

4 or above

What is/are the reasons that make you purchasing the iPhone again? (can choose more than one)

Systems(iCloud, IOS etc)

Functions (Apps, GPS navigations, Camera functions)

Design & Appearance

Others

How satisfied are you with the following of iPhone

What is your favorite function(s) of your iPhone? (can choose more than one)

Apples store

GPS navigations

Camera functions

Others

Compare with other brand of smart phone(Samsung, BlackBerry etc), What is the most feature advantage of iPhone that can satisfy your personal needs?

Special Design & Appearance

Simple operation system

Novel Functions

Others

What is/are the factor that make you build confidence on iPhone of Apple? (can choose more than one)

Company goodwill

The repetition of Steve Jobs

Warranty of the products

Customer services

Others

Have you ever try to recommend iPhone to yours friends or family?

Yes

No

Why would you like to recommend iPhone to them?

Well and simple operation system

Novel functions

Special Design & Appearance

Skip( if your ans of Q.7 is "No", Pls click this)

Others

Other than iPhone, Do you have any other Apple’s product? (can choose more than one)

iPod( iPod shuffle, iPod nano, iPod touch, iPod classic)

Mac(iMac, MacBook Air, Macbook Pro)

iPad(iPad, iPad mini)

Others

Do you have any advice on iPhone for improvement? (can choose more than one)

Adjusting the product prices

Simplify iTunes’s Usage

Developing different types of apps

Offering more color choices

Modifying Appearance

Others