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MANAGEMENT COLLEGE OF SOUTH AFRICA
Dear Customer,
Thank you for participating in my research topic entitled the impact of loyalty programmes on customer retention at Regent Insurance Company. The aim of this study is to determine whether the introduction of a loyalty programme has a positive impact on customer retention.
Your participation in this survey is voluntary. You may refuse to participate or withdraw from this survey at any time with no negative consequence. Confidentiality and anonymity of records identifying you as a participant will be maintained by Regent Insurance Company and the outcome of the survey will be maintained by the Management College of South Africa. This survey should take less than 10 minutes to complete.
If you have any questions about this survey or the procedures, you may contact me, Denver Naidoo (General Manager at Regent Insurance Company), on 011 879 0460.
Thank you very much for your time and support. Please start with the survey now by clicking on I Agree followed by Continue.
You must accept the terms to continue with the survey.
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Which age category do you belong to? |
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What is your relationship status? |
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Which race group do you belong to? |
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What is your gross monthly Income? |
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Which of the following statements below best describes your understanding of a loyalty programme?
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How many Loyalty programmes do you belong to? |
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Which of the following industry loyalty programmes are you a member of? |
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Please rank (1 - 5) the reasons for you joining a loyalty programme with 1 being the most important reason and 5 being the least important reason?
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To get cashbacks |
| | To get discounts |
| | To get vouchers to redeem at selected outlets |
| | To get preferential treatment |
| | To get benefits from other associated loyalty programmes |
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What is the reason for not joining a loyalty programme? |
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How important are the following rewards of an insurance loyalty programme to you?
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How long have you been at your current insurer?
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Please indicate whether you would consider changing insurance companies for the following reasons.
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How satisfied are you with the following:
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I should earn additional loyalty points for the following behaviour
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