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  1. Surveys
  2. 2008
  3. March
  4. L
  5. L&T Q2
0%
 
1. 
At which of the following stores, catalogs, or websites have you shopped or ordered from in the last 12 months?
In which stores would you say you shop frequently?
Shopped or ordered within last 12 months Shop or order here frequently
Lord & Taylor
Abercrombie & Fitch
Ann Taylor
Ann Taylor Loft
Anthropologie
Banana Republic
Barneys
BCBG
Brooks Brothers
Bloomingdale’s
Shopped or ordered within last 12 months Shop or order here frequently
Bluefly.com
Chico’s
Coach
Coldwater Creek
DSW
Filene’s Basement
Gap
JCPenney
J. Crew
J. Jill
Shopped or ordered within last 12 months Shop or order here frequently
Kohl’s
Lands’ End
The Limited
L.L. Bean
Loehmann’s
Macy’s
Marshalls
Neiman Marcus
Nordstrom
Old Navy
Shopped or ordered within last 12 months Shop or order here frequently
Saks Fifth Avenue
Sears
Sephora
Talbots
Target
TJ Maxx
Victoria’s Secret
Wal-Mart
Zappos.com
 
 
 
 
   
 
 
3. 
Which of the following stores, if any, are described by the statements below?
Lord & Taylor Nordstrom Ann Taylor Bloomingdale's Chico's JCPenney Macy's Saks Fifth Avenue Neiman Marcus Talbots Target
* Carries styles that are fashion-forward
and trendy
* Is the place for updated classic/contemporary fashion
* Is the place to find the brands/styles that are highly sought after
* Has unique brands that you cannot find anywhere else
* Carries the designers and brand labels I prefer and trust
* Has more helpful salespeople than other stores
* Has clothing and accessories that are worth the price
* Has great sales
* Has an "upscale" atmosphere
* Has a fair return policy
* Has stores located near where I work or live
* Provides an overall lively and engaging shopping experience
 
 
4. 
Which of the following words or phrases best describes each of the stores listed below.
(You may select as many or as few statements as apply for each store.)
Lord & Taylor Nordstrom Ann Taylor Bloomingdale's Chico's JCPenney Macy's Saks Fifth Avenue Neiman Marcus Talbots Target
* Trendy
* Classic
* Fashionable
* Inexpensive
* Safe
* Sophisticated
* Glamorous
* Successful
* Unique
* Elegant
Lord & Taylor Nordstrom Ann Taylor Bloomingdale's Chico's JCPenney Macy's Saks Fifth Avenue Neiman Marcus Talbots Target
* Expensive
* Youthful
* Mature
* Old Fashioned
* Disorganized
* European
* American
* Stylish
* Great Service
* Contemporary
* Relevant
 
 
5. 
Which of the following statements (if any) describe your relationship with Lord & Taylor?

(on a scale of 1-5, 1 being "strongly disagree", 5 being “strongly agree”)

1
Strongly Disagree 		2 3 4 5
Strongly Agree
* I enjoy my relationship with Lord & Taylor
* I would be very upset if I were unable to shop at
Lord & Taylor
* Lord & Taylor is the store for me
* Lord & Taylor is my favorite store
* I would recommend Lord & Taylor to my friends
* I’m proud to be seen with a Lord & Taylor
shopping bag
* I believe Lord & Taylor cares about me
 
 
6. 
How important are the following attributes in choosing where to shop?

(on a scale of 1-5, 1 being "not important", 5 being “very important”)
1
Not Important 		2 3 4 5
Very Important
* Convenience (location, parking)
* Brands (designers, labels available)
* Quality of Merchandise (durability, quality)
* Price (non-sale price of items)
* Sales/Promotions (frequency and depth of sales)
* Fit/Sizing (find clothes that fit you)
* Style (fits my own sense of style)
* Customer Services (helpfulness of store staff)
* Store Environment (organization, cleanliness)
* Selection (variety of styles and colors)
* Policies (return policy)
 
 
7. 
How satisfied are you with Lord & Taylor on the following attributes?

(on a scale of 1-5, 1 being "very dissatisfied", 5 being “very satisfied”)
1
Very Dissatisfied 		2 3 4 5
Very Satisfied
* Convenience (location, parking)
* Brands (designers, labels available)
* Quality of Merchandise (durability, quality)
* Price (non-sale price of items)
* Sales/Promotions (frequency and depth of sales)
* Fit/Sizing (find clothes that fit you)
* Style (fits my own sense of style)
* Customer Services (helpfulness of store staff)
* Store Environment (organization, cleanliness)
* Selection (variety of styles and colors)
* Policies (return policy)
 
 
8. 
How would you rate Lord & Taylor on their personnel and customer service?

(on a scale of 1-5, 1 being "never", 3 being "sometimes", 5 being "always")
1
Never 		2 3
Sometimes 		4 5
Always
* Overall helpfulness of store staff
* Willingness to help you in the fitting rooms
* They are knowledgeable in their area of the store
* They possess in-depth knowledge to help me across the entire store
* They provide valuable fashion & fit-related advice
* You can find a sales person when you need one
 
 
9. 
How would you rate Lord & Taylor on their policies and conveniences?

(on a scale of 1-5, 1 being "poor", 5 being "excellent")
1
Poor 		2 3 4 5
Excellent
* Return policy
* Fitting room
* Ease of parking
* Proximity of store location to you
* Location of entrance(s)
* Convenience of restrooms
 
 
10. 
How would you rate Lord & Taylor on its store environment?

(on a scale of 1-5, 1 being "poor", 5 being "excellent")
1
Poor 		2 3 4 5
Excellent
* Overall cleanliness and organization of displays
* Overall pleasantness of shopping experience
* Lighting/mood of the store
* Music selection played in the store
* Ease of navigation and use of department and brand signage
* An overall lively and engaging shopping experience
* Restrooms (overall quality & cleanliness)
 
 
11. 
How would you rate Lord & Taylor merchandise on overall quality?

(on a scale of 1-5, 1 being "poor", 5 being "excellent")
1
Poor 		2 3 4 5
Excellent
* The quality is consistent with what you pay
* The products stand up to repeated cleaning
 
 
12. 
How would you rate Lord & Taylor on their fit/sizing and style?

(on a scale of 1-5, 1 being "never", 3 being "sometimes", 5 being "always")
1
Never 		2 3
Sometimes 		4 5
Always
* I can find the style of clothes that I like
* I can find the sizes that fit me well
* I can find the style of clothes that my family likes
* I can find the sizes that fit my family well
 
 
13. 
How would you rate Lord & Taylor on their sales and promotions?

(on a scale of 1-5, 1 being "poor", 5 being "excellent")
1
Poor 		2 3 4 5
Excellent
* Value offered by coupons
* Value offered by sales and mark-downs
* Coupons apply to the products you wish to buy
* The coupon system is understandable
 
 
14. 
On at typical visit to Lord & Taylor, in which of the following departments are you likely to visit or purchase items?

*  
 
Activewear
 
Classic Sportswear
 
Contemporary Sportswear
 
Dresses
 
Intimate Apparel
 
Suits
 
Swimwear
 
Shoes
 
Outerwear, Coats
 
Handbags
 
Accessories - Belts, Jewelry, Watches
 
Cosmetics, Skincare
 
Fragrance
 
Kids - Boys, Girls
 
Men's Sportswear
 
Men's Jackets, Dress Shirts, Sportcoats
 
Men's Shoes
 
Men's Suits
 
Men's Fragrance, Skincare
 
Men's Accessories
 
Lord and Taylor Gift Certificates

 
 
15. 
About how many years have you been a Lord & Taylor shopper?
*  
 
Less than a year
 
1-5 years
 
6-10 years
 
11-20 years
 
Over 20 years
 
 
16. 
Which of the following best describes you as a Lord & Taylor customer?
*  
 
A frequent customer
 
I used to be a frequent customer, but not so much anymore
 
I'm a new customer (began shopping at Lord & Taylor 3-6 months ago)
 
I no longer consider myself to be a customer
 
 
17. 
What age range do you fall into?
*  
 
Under 18
 
18-24
 
25-34
 
35-44
 
45-54
 
55-64
 
65+
 
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