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  2. 2016
  3. May
  4. L
  5. luxury consumption behavior
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                   A questionnaire survey on the luxury consumption behavior of Chinese University Students
 Hello!
  Thank you for your participation in this survey. This survey will be used in an anonymous manner, only for me to complete the Research Report, Not used for any commercial purpose, Absolutely will not disclose your personal information and privacy. I hope you can fill out the most real answers to help me finish the research report.

 

 

                                                                                                                                                  Thank you!
 
 
 
* What is your gender?
 
Male
 
female
 
 
 
*

Your monthly living expenses (GBP)


 
100＜
 
100~200
 
200~300
 
300＞

 
 
 
*

Source of living expenses


 
From parents
 
Part time job
 
scholarship
 
Other

 
 
 
*

The frequency of your purchase of luxury goods


 
Buy one or more in a month
 
2 to 5 months to buy one
 
5 to 8 months to buy one
 
8 to 11 months to buy one
 
More than one year to buy one

 
 
 
*

Why do you buy luxury goods?


 
High brand value, can be a manifestation of personality
 
Satisfy vanity
 
Pursuit of high quality
 
Status symbol
 
All friends have，Do not want to be looked down upon

 
 
 
*

What do you think is the concept of luxury?


 
The symbol of the rich
 
High-end products
 
Personalized products
 
work of art

 
 
 
*

What way do you get the luxury?


*
 
To work as a part-time job to earn money
 
Parental support
 
Gifts of other people
 
Borrow money
 
Other

 
 
 
*

Do you think you are the type of consumer when buying luxury goods?


 
Impulsive type
 
Rational type
 
Blind type

 
 
 
*

Do you think luxury consumption behavior has no influence on Chinese college students?



 


 
Great impact and negative
 
commonly
 
very seldom
 
nothing

 
 
 
*

Parents, school or society，they educate and guide the consumer behavior and psychology of college students?


 
many
 
Generally
 
very seldom
 
Never

 
 
 
*

Do you think it is necessary to set up a luxury consumer behavior, psychological guidance courses to help Chinese college students to carry out the right luxury consumption?


 
Very necessary
 
be necessary
 
whatever
 
Not necessary