Malaysia Biscuit Survey

What is your age group?

Below 12

12 to 25

26 to 55

Above 55

What is your occupation?

What is your race?

Malay

Chinese

Indian

Other

Which is most prefer brand to you? 1 to 4

Kraft

Hup Seng

Hwa Thai

Julie’s

Others

How important are the following factors to you when buying biscuits? 1 to 7

Reasonable price

Packaging

Convenient to bring

Variety of flavors

Ingredients

Healthy ingredient

Nutrition

Where you are usually purchase biscuit product from?

Shopping complex E.g. Tesco, Jusco

Sundry shop

Other

What time you will consume Munchy’s product normally?

Do you think which packaging much more suitable or Convenience?

Iron Can

Paper Box

Plastic wrapped

Individual pack

How often you eat biscuits in one week?

Once a week

Twice a week

Every day

Other

If Munchy’s produce a new product, are you willing to test it