Market research – Honda Jazz

Good Morning/afternoon/evening Sir/Ma'am, We are conducting a study on some consumer goods and your opinions on this would be very valuable to us and therefore we request you to please spare some time.

S1.Do you or any of your family members work in any of the following organisation?

S2.Have you participated in any Market Research in the last 6 months?

Yes

No

S3.Have you participated in Market Research for any of the following?

CAR

Bike

Other Automobile

Any other

S4.From the following age groups, could you tell me, which applies to you.

Rate the importance of factors you used or you will use while buying hatchback car. Rate on the scale of 1 to 5 (1- not important, 2- little important, 3- important, 4-very important, 5- most important)

	1- Not important	2 - Moderately important	3 - Important	4 -Very important	5 - Most important
Price

Fuel Efficiency

Design (ground clearance etc.)

Looks

Interior

Value for money

After sales service

Brand value

Comfort

Whether it suits image of owner

Availability of parts

Resale value

Whether car suits local conditions

Rate Honda Jazz on following attributes on the scale of 1 to 5 (1 – Bad, 2 – Average, 3 – Good, 4 – Excellent, 5 – Outstanding)

Rate Honda Jazz’s substitutes on following attributes on the scale of 1 to 5 (1 – Bad, 2 – Average, 3 – Good, 4 – Excellent, 5 – Outstanding)

Contact Information

First Name :

Address :

Buidling :

Street :

City :

State :

Zip :

Phone :

Email Address :

DEMOGRAPHIC DETAILS OF THE RESPONDENT
Gender

PERSONAL DETAILS
Married
Unmarried