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Surveys
2010
September
M
Market Research
Market Research
0%
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Where do you currently shop for intimate apparrel?
Victoria Secret
Department Stores (Macy's, Dillards, JCPenny,etc)
Boutique's
Other
What do you like most about the store you purchase your intimate apparrel from?
What do you like least about the stores you purchase your intimate apparrel from?
Have you ever ordered online from any of the above stores?
Yes
No
Fair Shade will be an online Intimate Apparel store. Please help us understand what are some of the products you would like to see. Some examples (loungewear, socks/stockings, shapewear, etc.)
When purchasing Intimate Apparel, are you willing to-
Spend for a quality product
Spend based on cost
Other
What would be the most important factors when choosing a product? Please rank 1-5, with 1 being the most important.
Value
-- Select --
1
2
3
4
5
Name recognition
-- Select --
1
2
3
4
5
High Quality
-- Select --
1
2
3
4
5
Price
-- Select --
1
2
3
4
5
Other
-- Select --
1
2
3
4
5
What is your age range?
under 25
25-30
31-39
40-49
over 50
Household Income
20k-45k
46k-65k
65k-94k
95k and above
In this section please check the box that most represents you.
Me
Not me
N/A
I buy clothes regardless of current fashion.
I prefer to buy well-known designer labels.
I am more concerned with pricing than quality.
I am more concerned with quality than pricing.
I like undergarments that make the most of my figure.
I like different variety of colors for my undergarments.
I prefer to be sexy.
I just want comfort.
Can I just be me, and lounge in pajamas that are comfortable.
I am not as concerned with fashion as I am about prices and wearability.
Your undergarments determine your mood.
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