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| How much money do you spend on athletic clothing or gear yearly? |
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| How often do you visit Sports Authority? |
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| Do you generally visit the Sports Authority store or the website? |
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| Who do you shop for when shopping at Sports Authority? |
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| What is the first thing you think of when hearing Sports Authority? |
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| What is your brand of choice when shopping at Sports Authority? |
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| Describe the attitude and helpfulness of workers at Sports Authority? |
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| Is there a Sports Authority store near you? If not, where would be a prime location for a new store? |
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| How would you rate the quality of Sports Authority's merchandise? |
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