This free survey is powered by
QUESTIONPRO.COM
Create a Survey
Surveys
2012
May
M
MARKET RESEARCH SURVEY ON IMPULSE BUYING BEHAVIOR
MARKET RESEARCH SURVEY ON IMPULSE BUYING BEHAVIOR
0%
Exit Survey »
Hi,
I am doing a small survey on 'Factors affecting Impulse Buying Behavior @ Big Bazaar' and you are invited to participate in it . In this survey, approximately 150 people will be asked to complete questions about their shopping experience at Big Bazaar and the various factors that induces them to buy things impulsively in a multiple choice, easy-to-understand questionnaire. It will take approximately 2-5 minutes to complete the questionnaire.
Your participation in this study is completely voluntary. There are no foreseeable risks associated with this project. However, if you feel uncomfortable answering any questions, you can withdraw from the survey at any point. It is very important for me to learn your opinions.
Your survey responses will be strictly confidential and data from this research will be reported only in the aggregate. Your information will be coded and will remain confidential. If you have questions at any time about the survey or the procedures, you may contact [Gunjan Bagaria] at [9004349338] or by email at the email address specified below.
Thank you very much for your time and support. Please start with the survey now by clicking on the
Continue
button below.
Basic questions:
Strongly disagree
Disagree
Agree
Strongly agree
I end up spending more money than I set out to spend
I buy out more than I plan
I buy things from my shopping list only
I) Personality traits:
Strongly disagree
Disagree
Agree
Strongly agree
'Just do it' describes the way I buy the things
I often buy things without thinking
If I see something I want, I buy it
Sometimes I feel like buying things on the spur of the moment
It is such a headache to make a perfect selection to shop
Shopping without planning always surprises me with better goodies
II) Family/ Peer influence:
Strongly disagree
Disagree
Agree
Strongly agree
I shop mostly because my friends/ family members enjoy shopping
I shop with family/ friends basically to entertain them
My way of shopping is more of an enjoyment with family/ friends than just buying things
III) Marketer's driven forces:
1. Visual merchandising
Strongly disagree
Disagree
Agree
Strongly agree
Sometimes I only visit shops because their window displays are beautiful
Display of products in store attracts my attention
Packaging of products attracts me to buy them
III) Marketer's driven forces:
2. Prices and Discounts
Strongly disagree
Disagree
Agree
Strongly agree
Attractive and competitive prices of products affect my Impulse buying behavior
Various discount offers attract me to buy the products
Various schemes like ( Buy 1 get 1 free) affect my buying behavior positively
III) Marketer's driven forces:
3. Advertising & Sales promotion
Strongly disagree
Disagree
Agree
Strongly agree
Advertising of products in print/ visual media attracts me to buy them
Various promotional activities like (making live oat noodles for tasting by consumers) attract me to buy them
Hoarding and pamphlets/ handouts induces my Impulse buying behavior
In-store events organised by companies attracts me to buy the products
III) Marketer's driven forces:
4. Festival season
Strongly disagree
Disagree
Agree
Strongly agree
Various festival discounts like 'Sabse sasta din' etc. in the store prompts me to buy impulsively
Your Gender
Male
Female
Your Age
20 years or younger
21- 25 years
26- 30 years
31- 40 years
41- 50 years
51 years or older
IMPULSE BUYING BEHAVIOR @ BIG BAZAAR SURVEY by Gunjan Bagaria
Loading...
close
Loading...
Close
staticapp1.questionpro.net