Marketing 442 Questionnaire

Do you intend on buying a car (new or used) within the next six months?

Definitely will

Probably will

Undecided

Probably won't

Definitely won't

What types of automobile advertisements grab your interest the most? Please select one.

Allocate one hundred points among the attributes listed below so that you allocation reflects the relative importance you attach to each quality. The more points an attribute receives, the more important the attribute and vice versa.

Price

Safety

Gas mileage

Warranty

Brand perception

Available features

0

Rank the five automobile brands by the most preferred for quality cars. Number one should be the most preferred while number five will be the least preferred.

Honda
Mazda
Toyota
Hyundai
Nissan

Do you currently own a Toyota automobile?

Yes

No

How would you rate Toyota on a scale of 1-5 with 5 being the highest?

Were you personally affected by the recall of Toyota vehicles?

Yes

No

Have Toyota's recent increase in marketing concerning safety features changed your opinion of Toyota vehicles?

Yes

No

I haven't noticed them

Do you thinkk Toyota handled the recall of its vehicles correctly?

Yes

No

Unsure

What do you believe is the likeliness of Toyota becoming the leading seller in quality cars in the United States?