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2012
February
M
Marketing Communications
Marketing Communications
0%
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Dear Respondent,
We are a group of undergraduates from Nanyang Technological University (NTU) conducting a study on marketing communications. The objective of this research project is to study people’s reactions towards marketing videos. Through your participation, we hope to assist marketers in the understanding of how respondents spread video content.
Please be assured that your responses will be kept confidential. We hope you will take approximately 10 minutes to complete this questionnaire. We thank you in advance for completing the questionnaire.
If you have any queries pertaining to the survey, feel free to drop us an email at
[email protected]
or contact us via the numbers below.
Yours sincerely,
Adeline Choy 9339 2643
Eunice Yan 9631 7396
Koh Hwee Ser 9100 9422
Tell us about yourself
*
Gender
Male
Female
*
Occupation
Student
Working Professional
Other
*
Age
Tell us your current feelings/emotions
The following scale consists of a number of words and phrases that describe different feelings and emotions. Please read each item and then provide the appropriate scale in the space next to the word.
Kindly
indicate the level of intensity (on a scale of 1 to 5) to which you are
feeling at this moment.
Use the following scale to record your answers:
At this point, I'm feeling:
Very slightly or not at all
A little
Moderately
Quite a bit
Extremely
*
Angry
*
Upset
*
Guilty
*
Ashamed
*
Downhearted
*
Astonished
*
Distressed
*
Sour
*
Irritable / Irritated
*
Inspiring / Inspired
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