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What is your gender?
 
Male
 
Female
 
 
 
Which age group do you belong to?
 
18-21
 
21-24
 
24-35
 
35 and above
 
 
 
How often do you drink alcoholic beverages?
   
 
 
 
Where do you normally purchase your alcoholic beverages?
 
Pubs/Bars
 
Clubs
 
Restaurants
 
Coffee shops
 
Convenience stores/supermarkets
 
 
 
Which type of alcoholic beverage do you prefer?
 
Hard liquor
 
Beer
 
Wine
 
 
 
Please rank 1(most important)-3(least important) the following factors which influence your decision to buy a certain kind of beer.
Taste
Brand
Price
 
 
 
Have you drank craft beer before?
 
Yes
 
No
 
 
 
Do you prefer it to the normal kind of beer because of its taste or some other factor?
 
Yes
 
No
 
Other
 
 
 
 
Would you mind paying a slightly higher price for craft beer?
 
Yes
 
No
 
 
 
Would you like craft beer to be sold at more restaurants, bars etc.?
 
Yes
 
No