Marketing project: French wine

Do you drink alcoholic beverage and wine in general?

For which occasions do you buy wine

For a special dinner

For celebrating a good news

For partying

Because you were in store and thought why not

It's part of your daily dinner routine

In general, which type of wine do you prefer

Red

White

Rose

Do you have a preference for different varieties of wine?

Where do you buy wine

A specialty wine store

Directly from the vineyard

A grocery store

What catches your eye first?

The shape of the bottle

The labels

The Winning-prized bottles

The origin sign

Is the label design on the bottle important to you?

Yes

Not really

Not at all

Do you read the label before buying a bottle?

Always

Sometimes

Rarely

Never

What do you like about a bottle label?

How often do you cis the name of the wine important to you? Do you prefer:

Funny name (ménage à trois)

Traditional name