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Exit Survey
 
 
Age Range and Gender (Select all that apply)?

 
18-25
 
26-35
 
36-45
 
46-55
 
55+
 
Male
 
Female

 
 
 
Income
 
up to $20,000
 
$20,000-$30,000
 
$31,000-$40,000
 
$41,000 & over
 
 
 
What is your marital status?
 
Divorced
 
Married
 
Separated
 
Single
 
Widowed
 
 
 
Primary use of vehicle
 
Leisure
 
Local Commute
 
Long Distance Commute
 
 
 
Each of the following brands offers a model at 30k, which would you prefer?
 
Audi
 
Honda
 
Mercedes-Benz
 
Acura
 
Toyota
 
Lexus
 
 
 
Why do you prefer this brand/model?
   
 
 
 
Where are you most exposed to advertising?

 
social media
 
tv
 
streaming
 
 
 
Please specify the area of advertising to which you were most exposed, Example: Social Media: Facebook or TV: ABC or Streaming:YouTube
   
 
 
 
What are the 3 most important attributes you look for in purchasing a car?
   
What words do you associate with Mercedes-Benz?
   
Have you heard of the Mercedes-Benz CLA?